Brett Heyman, founder of Edie Parker and Flower by Edie Parker, has launched a successful cannabis advertisement campaign featuring reality TV star Gabby Windey. The campaign aimed to celebrate the cannabis holiday 4/20 and flaunted Windey's authentic personality, resulting in immense social media engagement. The collaboration was built on Windey's affinity for the brand and culminated in over 2 million total impressions. Heyman expressed that the enthusiasm of the star involved significantly resonated with audiences, enhancing the impact of their promotional efforts.
"When you feel that someone who's starring in the campaign is psyched about it, people respond positively to it," Heyman says, reflecting on the success of their recent campaign.
Windey has long been on the Flower by Edie Parker mood board. The thing that was so appealing about her was that she is so authentically herself," says Heyman.
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