Searching for a post-grad job? Oscar Mayer is searching for Hotdoggers
Oscar Mayer's Hotdogger program offers a unique opportunity for recent graduates to become influencers and brand ambassadors while traveling in the Wienermobile.
Micro-influencers reshape brand-consumer relationships through authenticity and trust, becoming vital in the influencer marketing landscape.
Why Spotify Wrapped Is The Ultimate Test For Reactive Social Marketing
Spotify Wrapped is a pivotal cultural moment showcasing brands' agility in reactive marketing, with success tied to genuine engagement and understanding of the audience.
Kingfisher's Eloi Casali on his brand marketing epiphany and the dangers of promotions
Eloi Casali transformed his view on branding, advocating its crucial impact on advertising effectiveness within the evolving digital landscape.
AI in ads? Fake it 'til you make it, I say
AI can enhance advertising by providing escapism, engaging users more effectively.
Creative fictional content can be a valuable tool for brands to connect with customers.
Council Post: How Can Busy Entrepreneurs Leverage X? Here Are 16 Expert Tips
Brands must evaluate the worth of engaging on X amidst its evolving culture and user dynamics.
Oscar Mayer's 'Wienermobile' is hiring new drivers
Oscar Mayer is hiring drivers for its Wienermobile offering a unique spokesperson role with competitive pay and benefits.
The rise of the micro-influencer on social media
Micro-influencers reshape brand-consumer relationships through authenticity and trust, becoming vital in the influencer marketing landscape.
Why Spotify Wrapped Is The Ultimate Test For Reactive Social Marketing
Spotify Wrapped is a pivotal cultural moment showcasing brands' agility in reactive marketing, with success tied to genuine engagement and understanding of the audience.
Kingfisher's Eloi Casali on his brand marketing epiphany and the dangers of promotions
Eloi Casali transformed his view on branding, advocating its crucial impact on advertising effectiveness within the evolving digital landscape.
AI in ads? Fake it 'til you make it, I say
AI can enhance advertising by providing escapism, engaging users more effectively.
Creative fictional content can be a valuable tool for brands to connect with customers.
Council Post: How Can Busy Entrepreneurs Leverage X? Here Are 16 Expert Tips
Brands must evaluate the worth of engaging on X amidst its evolving culture and user dynamics.
Oscar Mayer's 'Wienermobile' is hiring new drivers
Oscar Mayer is hiring drivers for its Wienermobile offering a unique spokesperson role with competitive pay and benefits.
Brands are struggling to connect with consumers through AI-driven marketing efforts, often missing emotional resonance.
'We know she's going to Target': Stanley announces new hands-free, carry-all Quencher cups
Stanley 1913 launched two new products at the South By Southwest panel: a hands-free Quencher cup and a soft cooler.
The impressive profit increase from $75 million in 2019 to $750 million in 2023 was attributed to focusing on women as consumers and digital marketing strategies.
The Biggest AI Ad Snafus of 2024 So Far
Brands are struggling to connect with consumers through AI-driven marketing efforts, often missing emotional resonance.
'We know she's going to Target': Stanley announces new hands-free, carry-all Quencher cups
Stanley 1913 launched two new products at the South By Southwest panel: a hands-free Quencher cup and a soft cooler.
The impressive profit increase from $75 million in 2019 to $750 million in 2023 was attributed to focusing on women as consumers and digital marketing strategies.
Big brands are wary of TikTok Shop's livestreaming bet
TikTok Shop is encouraging brands to adopt live shopping as a strategy to increase consumer reach and sales.
TikTok Adds Refundable Samples Option for TikTok Shop, Refunding Creators Based on Performance Criteria - Lindsey Gamble
TikTok Shop's Refundable Samples option streamlines creator-brand collaborations by linking refunds to performance metrics, optimizing costs for creators and brands.
Big brands are wary of TikTok Shop's livestreaming bet
TikTok Shop is encouraging brands to adopt live shopping as a strategy to increase consumer reach and sales.
TikTok Adds Refundable Samples Option for TikTok Shop, Refunding Creators Based on Performance Criteria - Lindsey Gamble
TikTok Shop's Refundable Samples option streamlines creator-brand collaborations by linking refunds to performance metrics, optimizing costs for creators and brands.
Sauce brand Rao's, under Campbell's, makes a play for a national audience with a beefed-up budget
Rao's Homemade is leveraging its acquisition by Campbell's to enhance its brand visibility and marketing strategy, particularly through participation in major events.
Should brands be so online? Nutter Butter's extreme social persona speaks to changing brand dynamics
Brands are shifting from polished content to embracing chaos and subcultures on social media.
TikTok Unveils New Self-Serve and AI-Powered Ad Automation Tools
TikTok announced AI-powered tools for advertisers aiming to simplify and enhance the creation of relevant ads on the platform.
Election night is Calm's 'Super Bowl,' so it's buying 30 seconds of silence on CNN and ABC
Calm effectively uses serene ad breaks during election nights to stand out amidst the chaos, enhancing brand recognition and engagement.
Medical apparel brand Figs finds a new Olympics ad opportunity in heart-rate monitors for athletes' parents
Figs, an apparel brand, becomes the first brand sponsor of a heart-rate monitor for parents of athletes during the Olympic Games for innovative advertising.
Remitly taps ads to woo new clients
Remitly boosted its advertising budget to build its brand and attract new customers.
The company increased online ads and targeted brand marketing to drive customer acquisition.
Are 'fake ads' helping or hindering the advertising industry?
Sharing fake ads can spark debates in the industry.
Fake ads can serve as valuable learning tools for marketers.
TikTok Unveils New Self-Serve and AI-Powered Ad Automation Tools
TikTok announced AI-powered tools for advertisers aiming to simplify and enhance the creation of relevant ads on the platform.
Election night is Calm's 'Super Bowl,' so it's buying 30 seconds of silence on CNN and ABC
Calm effectively uses serene ad breaks during election nights to stand out amidst the chaos, enhancing brand recognition and engagement.
Medical apparel brand Figs finds a new Olympics ad opportunity in heart-rate monitors for athletes' parents
Figs, an apparel brand, becomes the first brand sponsor of a heart-rate monitor for parents of athletes during the Olympic Games for innovative advertising.
Remitly taps ads to woo new clients
Remitly boosted its advertising budget to build its brand and attract new customers.
The company increased online ads and targeted brand marketing to drive customer acquisition.
Are 'fake ads' helping or hindering the advertising industry?
Sharing fake ads can spark debates in the industry.
Fake ads can serve as valuable learning tools for marketers.
Why live sports could be the 'killer app' of the metaverse and a new arena for big brands
Live sporting events in the metaverse could attract users and brands, enhancing engagement opportunities.
Carhartt Names Norma Delaney VP of Brand Marketing
Norma Delaney has joined Carhartt as VP of brand marketing and creative, bringing 20 years of industry experience.
I can honestly say that I have never worn anything like it before' The most comfortable football boots money can buy aren't by any of the so-called big brands
Mizuno offers superior comfort in football boots but struggles with brand visibility and marketing against giants like Nike and Adidas.
Sierra Nevada Is Brewing A CTV Strategy - But Without Video | AdExchanger
Sierra Nevada is reframing its brand marketing to emphasize its family-owned status while utilizing innovative advertising techniques.
Amazon Briefing: Despite its ubiquity, brands are rethinking and scaling back their Amazon strategies
Brands face challenges on Amazon due to the platform's focus on convenience at the expense of profitability.
How private equity's obsession with this one marketing metric stunts brand growth
ROAS, while popular for measuring marketing effectiveness, hinders long-term growth for private equity-backed brands by oversimplifying performance metrics.
How Samsung, Pampers and NBC struck gold at Paris Olympics
The Paris 2024 Olympics are seen as a cultural shift in brand marketing, focusing heavily on digital engagement to attract a younger audience.
Third-party cookies are hanging on, but Epsilon says brand marketers should still focus on first-party data
Brand marketers should focus on testing cookie-less targeting solutions despite Google possibly changing its approach to third-party cookie deprecation on Chrome.
NIL rules give brands new Olympics approach - PR Daily
Companies leverage Olympics to boost brands through athlete endorsements.
The Assembly CEO Valerie Davis on what brands can learn from US political campaigns
Political advertising influences all marketing efforts, requires real-time strategies, and impacts brand visibility and messaging during election cycles.
How marketers are leveraging Olympics' focus on women's sports to drive engagement | MarTech
Gender parity at 2024 Olympics highlights opportunities for brands to leverage women athletes' star power through digital media and cultural connections.
Unifying Brand and Performance Marketing With Meta
Combining brand and performance marketing is essential for delivering outcomes and results for the company.
Council Post: Performance Vs. Brand Marketing: A Guide For Small Businesses
Performance marketing focuses on immediate results through direct responses and measurable outcomes.
Brand marketing aims to build long-term brand presence, awareness, and perception to drive loyalty.
Council Post: Brand Entertainment: Brands Are Turning To Entertainment For Engagement
Brand marketing is on the rise due to escalating performance marketing costs and data privacy regulations, challenging brands to creatively connect with audiences through brand entertainment.
Fashion Executives Examine the Industry Swing From Performance to Brand Marketing
71% of executives plan to increase brand marketing spend in 2024, while only 46% intend to do the same for performance marketing.
Challenges for brands include swinging back to brand marketing, avoiding inflated ROIs, and adopting an incremental view of the business.
Why does everyone seem to be re-thinking B2B marketing? | MarTech
B2B marketing is shifting from a solely performance-based approach towards a more balanced strategy involving brand marketing and empathy.
Unifying Brand and Performance Marketing With Meta
Combining brand and performance marketing is essential for delivering outcomes and results for the company.
Council Post: Performance Vs. Brand Marketing: A Guide For Small Businesses
Performance marketing focuses on immediate results through direct responses and measurable outcomes.
Brand marketing aims to build long-term brand presence, awareness, and perception to drive loyalty.
Council Post: Brand Entertainment: Brands Are Turning To Entertainment For Engagement
Brand marketing is on the rise due to escalating performance marketing costs and data privacy regulations, challenging brands to creatively connect with audiences through brand entertainment.
Fashion Executives Examine the Industry Swing From Performance to Brand Marketing
71% of executives plan to increase brand marketing spend in 2024, while only 46% intend to do the same for performance marketing.
Challenges for brands include swinging back to brand marketing, avoiding inflated ROIs, and adopting an incremental view of the business.
Why does everyone seem to be re-thinking B2B marketing? | MarTech
B2B marketing is shifting from a solely performance-based approach towards a more balanced strategy involving brand marketing and empathy.
Las marcas se preparan para la temporada de festivales con activaciones en Coachella y Stagecoach
Brands targeting music festivals for marketing
Collaborations between fashion brands and festivals
Solo Stove ignites the age-old brand versus performance marketing debate
Solo Brands invested heavily in brand marketing for the fourth quarter, focusing on Solo Stove and other outdoor-focused brands like Oru Kayak and Chubbies.
The unique fourth-quarter marketing campaigns did not lead to the expected sales lift, prompting a reevaluation of the marketing strategy and allocation of resources.
Ad tech, agency firms continue to prop up MFAs despite crackdown pledges
Top brand ads still on click-bait MFA websites
Concerns over credibility and wasted ad spend due to MFAs
Could AI promote longer client-agency relationships?
Longevity of agency-client relationships has decreased, affecting smaller agencies
AI integration in brand organizations may incentivize longer-term agency relationships
Trendflation makes it impossible to discern between priceless and worthless trends
Brands face challenges in navigating current cultural trends
The concept of trendflation is impacting the marketing landscape
How Gap's latest ad campaign starring Tyla signals the brand's new strategy under CEO Richard Dickson
Revival efforts are underway for Gap brand's financial and cultural setback.
New Gap leadership aims to blend nostalgia with a modern sensibility in brand marketing.
Team Taylor - why Swift's brand works so well and how it could come under threat
Taylor Swift is a global brand with cross-generational appeal.
Consistent messaging, differentiation, and brand experience are keys to Taylor Swift's success as a strong brand.
Range Media Partners Hires Becky Astphan, Allegra Salke-Hussey, Melissa Mondello & Colleen Bailey
Range Media Partners expanded by adding Becky Astphan, Allegra Salke-Hussey, Melissa Mondello, and Colleen Bailey to its team.
New offering Social Marketing+ provides strategic guidance and end-to-end social media marketing for clients.
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Oxford Road released a manifesto on the value of audio and the need for audio-explicit leadership in brand marketing.
The manifesto includes quotes from brand marketing executives discussing topics such as endorsement advertising, metrics, attribution, and futurism.