#brand-marketing

#brand-marketing

Chipotle celebrates National Fork Day by releasing an 'Extra Fork Collection' with 53 forks and two entrée cards for $30.

Terrance Pratt emphasizes mentorship and resource sharing as vital methods for supporting brands lacking marketing guidance.

TheTake partners with LG and Samsung to enhance shoppable TV technology, utilizing AI for real-time product identification and engagement.

Oscar Mayer's Hotdogger program offers a unique opportunity for recent graduates to become influencers and brand ambassadors while traveling in the Wienermobile.

Creative campaigns for the holidays celebrate nostalgia, family traditions, and community engagement through storytelling and relatable humor.

Rao's Homemade is leveraging its acquisition by Campbell's to enhance its brand visibility and marketing strategy, particularly through participation in major events.

Brands are shifting from polished content to embracing chaos and subcultures on social media.

Innovation and experimentation are essential for brands to create resonant experiences with their audiences.

Mediaweek brings industry leaders together to navigate dynamic media strategies and drive brand growth.

Brands should adopt sound-first design for more immersive consumer connections.

Sound can elevate brand identity and enhance emotional connections with consumers.

Ignoring audio elements in campaigns can result in a brand falling behind.

Nike's new CEO Elliott Hill aims to revitalize the brand by returning to its roots in marketing and product emphasis.

Norma Delaney has joined Carhartt as VP of brand marketing and creative, bringing 20 years of industry experience.

Mizuno offers superior comfort in football boots but struggles with brand visibility and marketing against giants like Nike and Adidas.

Sierra Nevada is reframing its brand marketing to emphasize its family-owned status while utilizing innovative advertising techniques.

Brands face challenges on Amazon due to the platform's focus on convenience at the expense of profitability.

ROAS, while popular for measuring marketing effectiveness, hinders long-term growth for private equity-backed brands by oversimplifying performance metrics.

The Paris 2024 Olympics are seen as a cultural shift in brand marketing, focusing heavily on digital engagement to attract a younger audience.

Brand marketers should focus on testing cookie-less targeting solutions despite Google possibly changing its approach to third-party cookie deprecation on Chrome.

Companies leverage Olympics to boost brands through athlete endorsements.

Political advertising influences all marketing efforts, requires real-time strategies, and impacts brand visibility and messaging during election cycles.

Independent agencies are gaining popularity for their senior talent, quicker work, and cultural connections.

Brands are seeking smaller agencies for bold work and closer connections to marginalized communities.

Licensing sports content is becoming a revenue diversification strategy for platforms like Reddit.

Gaming is increasingly included in brand marketing budgets through customized brand integrations, moving away from traditional programmatic methods.

A new font, Poly Mono, challenges the traditional concept of what a font is by using shapes instead of letters.

Brand marketing is on the rise due to escalating performance marketing costs and data privacy regulations, challenging brands to creatively connect with audiences through brand entertainment.

Pepsi launches a global ad campaign in partnership with UEFA Champions League, featuring well-known football stars in a street football game.

Jerry Seinfeld's long-standing love and dedication to Pop-Tarts is highlighted in the film 'Unfrosted,' leading to a unique marketing collaboration.

Organic social reach for brands is declining, highlighting the need for paid strategies over relying solely on organic growth.

Brand marketing communicates brand values and vision to drive consumer engagement.