#brand-marketing

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Marketing
fromCreative Bloq
1 day ago

New Timothee Chalamet billboard has no right to be so perfect

Cash App uses Timothée Chalamet imagery and a cinematic ad to sell cultural vibes and brand prestige rather than explaining product features.
fromwww.theguardian.com
2 days ago

No need to calm down: how Taylor Swift and Travis Kelce's engagement broke the internet

Most importantly, her ring with an Old Mine cut diamond the size of a gigantic movie theater ice cube came courtesy of Kindred Lubeck of Artifex Fine Jewelry. Brides magazine interviewed Benjamin Khordipour, a specialist in antique and vintage jewelry, who estimated the rock's cost at around $550,000. The ring was handcrafted in 18k yellow gold and the center diamond is set with needle point prongs that perfectly match the antique style. Smaller diamonds and hand-engravings adorn the shoulders of her setting, Khordipour said.
Marketing
fromMarketing Dive
4 days ago

White Castle sponsors NIL-focused podcast to engage football fans

White Castle sponsors "Downs 2 Business," a video-first NIL-focused series with Caleb and Josh Downs, distributed on DAZN, YouTube, Spotify, Apple, and social channels.
Business
fromThe Business of Fashion
6 days ago

Trinny London Hires New CMO, Revamps Branding Strategy

Trinny London appointed Michelle Marks as CMO to strengthen brand storytelling and boost U.S. awareness amid retail expansion and rising revenue.
Marketing
fromThe Drum
3 weeks ago

'Wonderpanic' and synthetic sludge: what does AI mean for marketers?

AI is reshaping marketing and human behavior while creating challenges for originality and creativity in brand identity.
Digital life
fromThe Drum
1 month ago

We created O2's AI influencer Daisy. And we know why you followed Mia at Wimbledon

Artificial intelligence has birthed virtual influencers that brands can leverage for audience engagement and marketing purposes.
fromExchangewire
1 month ago

Kargo Wins Big at ELETS India Brand Summit and Awards 2025

Kargo won two awards for innovative advertising campaigns, showcasing commitment to creativity and technology in marketing.
fromBusiness Insider
2 months ago

Speed, celebs, Champagne: Formula 1 is having its Hollywood moment

Apple's 'F1: The Movie' is a large entertainment investment, highlighting Formula 1's rising cultural significance and brand marketing potential.
fromFast Company
2 months ago

How trust became the new currency of brand growth

Storytelling and traditional marketing are losing reliability; building trust has become essential for brand growth.
fromThe Business of Fashion
2 months ago

Why DTC Is Finally Investing in Brand Marketing

The hill really represents ... the hard work we have been doing and that we continue to do. Over the last few years we've been a bit quieter about what we've been doing, but the work is always there.
Marketing tech
SF LGBT
fromAol
2 months ago

How Major Brands Profit from Pride Merchandise

Brands capitalize on Pride Month through themed merchandise and marketing strategies.
fromInc
2 months ago

How This Influencer Strategy Drove Growth in a Down Market

To prove the value of brand marketing, Kerbel and his team decided to conduct an experiment to measure the impact of their marketing blitz on brand awareness.
Marketing tech
fromwww.90min.com
3 months ago

Pepsi have reimagined some of their most famous-ever adverts for their new 'Refresh the Game' campaign

Pepsi's campaign 'Refresh the Game' celebrates the evolution of football by blending iconic past moments with modern female stars.
Marketing tech
fromMarTech
3 months ago

Crumbl's legal trouble shows the risks of shortcut marketing | MarTech

Brands must secure licenses for music used in promotional content to avoid legal action from rights holders.
TikTok music licenses do not cover commercial use for brands or influencers.
fromWWD
3 months ago

Vita Coco Taps Brenda Song and Limited Too for Nostalgia Mall Experience in NYC

Vita Coco's Nostalgia Mall pop-up in NYC revives early 2000s culture, featuring new products and experiences inspired by childhood memories.
fromVariety
3 months ago

Gaming Holds the Key to Brands Trying to Reach Gen Alpha

Gen Alpha socializes primarily through video games like Roblox and Fortnite, unlike preceding generations.
fromPR Daily
3 months ago

How PR pros can turn data into stories that stick - PR Daily

Data gives you credibility. It's the most powerful way to show how trends connect with people so you can tell a story that really matters.
Marketing tech
Fashion & style
fromWWD
3 months ago

Beauty Brands Accelerate Their Formula 1 Drive

F1's growing female audience and diverse demographics are attracting beauty brands for partnerships and marketing campaigns.
fromVogue Business
3 months ago

Is the era of digital brand-building over?

Digital advertising platforms are facing significant challenges due to political and legal pressures, impacting brand marketing budgets and strategies.
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