#brand-marketing

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Marketing
fromThe Drum
1 day ago

'Wonderpanic' and synthetic sludge: what does AI mean for marketers?

AI is reshaping marketing and human behavior while creating challenges for originality and creativity in brand identity.
Digital life
fromThe Drum
2 weeks ago

We created O2's AI influencer Daisy. And we know why you followed Mia at Wimbledon

Artificial intelligence has birthed virtual influencers that brands can leverage for audience engagement and marketing purposes.
fromExchangewire
3 weeks ago

Kargo Wins Big at ELETS India Brand Summit and Awards 2025

Kargo won two awards for innovative advertising campaigns, showcasing commitment to creativity and technology in marketing.
fromBusiness Insider
1 month ago

Speed, celebs, Champagne: Formula 1 is having its Hollywood moment

Apple's 'F1: The Movie' is a large entertainment investment, highlighting Formula 1's rising cultural significance and brand marketing potential.
fromFast Company
1 month ago

How trust became the new currency of brand growth

Storytelling and traditional marketing are losing reliability; building trust has become essential for brand growth.
fromThe Business of Fashion
1 month ago

Why DTC Is Finally Investing in Brand Marketing

The hill really represents ... the hard work we have been doing and that we continue to do. Over the last few years we've been a bit quieter about what we've been doing, but the work is always there.
Marketing tech
SF LGBT
fromAol
2 months ago

How Major Brands Profit from Pride Merchandise

Brands capitalize on Pride Month through themed merchandise and marketing strategies.
fromInc
2 months ago

How This Influencer Strategy Drove Growth in a Down Market

To prove the value of brand marketing, Kerbel and his team decided to conduct an experiment to measure the impact of their marketing blitz on brand awareness.
Marketing tech
fromwww.90min.com
2 months ago

Pepsi have reimagined some of their most famous-ever adverts for their new 'Refresh the Game' campaign

Pepsi's campaign 'Refresh the Game' celebrates the evolution of football by blending iconic past moments with modern female stars.
Marketing tech
fromMarTech
2 months ago

Crumbl's legal trouble shows the risks of shortcut marketing | MarTech

Brands must secure licenses for music used in promotional content to avoid legal action from rights holders.
TikTok music licenses do not cover commercial use for brands or influencers.
fromWWD
2 months ago

Vita Coco Taps Brenda Song and Limited Too for Nostalgia Mall Experience in NYC

Vita Coco's Nostalgia Mall pop-up in NYC revives early 2000s culture, featuring new products and experiences inspired by childhood memories.
fromVariety
2 months ago

Gaming Holds the Key to Brands Trying to Reach Gen Alpha

Gen Alpha socializes primarily through video games like Roblox and Fortnite, unlike preceding generations.
fromPR Daily
3 months ago

How PR pros can turn data into stories that stick - PR Daily

Data gives you credibility. It's the most powerful way to show how trends connect with people so you can tell a story that really matters.
Marketing tech
Fashion & style
fromWWD
3 months ago

Beauty Brands Accelerate Their Formula 1 Drive

F1's growing female audience and diverse demographics are attracting beauty brands for partnerships and marketing campaigns.
fromVogue Business
3 months ago

Is the era of digital brand-building over?

Digital advertising platforms are facing significant challenges due to political and legal pressures, impacting brand marketing budgets and strategies.
Portland food
fromTasting Table
4 months ago

The Fast Food Chain Selling A $30 Box Of Plastic Forks - Tasting Table

Chipotle celebrates National Fork Day by releasing an 'Extra Fork Collection' with 53 forks and two entrée cards for $30.
fromTasting Table
4 months ago

Here's Where Saratoga's Viral Blue-Bottle Water Actually Comes From - Tasting Table

The blue Saratoga water bottles are not only a visual standout but have gained popularity on social media, specifically with influencers showcasing their morning routines.
Food & drink
Social media marketing
fromDigiday
4 months ago

'They're like Switzerland': Brands walk tightrope between authenticity and political backlash

Brand marketers are challenged to remain culturally relevant while avoiding political backlash in a polarized environment.
Marketing tech
fromThe Drum
4 months ago

LinkedIn marketing boss Zara Easton on creating authentic connections with its audiences

Zara Easton's career reflects a non-linear journey in brand marketing, highlighting adaptability and learning in various industries.
Marketing tech
fromMarTech
4 months ago

Is the way we build and measure brands changing? | MarTech

Marketers today face challenges in measuring the impact of brand marketing despite having more tools at their disposal.
Garbe suggests CMOs should coordinate all brand activities, reframing the concept of branding in organizations.
fromwww.marketingdive.com
5 months ago

Papa Johns invites pizza fans to Meet the Makers' for TV, social ads

Papa John's launched 'Meet the Makers', a new platform highlighting team members and ingredient quality through engaging video content.
The campaign aligns with the brand's 'Better Ingredients, Better Pizza' slogan, marking a strategic shift under new CMO Jenna Bromberg.
Marketing tech
fromSkift
5 months ago

Exclusive: Expedia Hires Brand Marketing Exec From Booking.com

Natalie Wills joins Expedia as SVP of Brand Marketing & Creative, bringing expertise from previous role at Booking.com.
Marketing tech
fromThe Drum
5 months ago

5 ways brands can bag more customers with retail media

Retail media is rapidly becoming the fastest-growing digital advertising channel, providing brands with direct access to engaged shoppers.
Marketing tech
fromFast Company
5 months ago

Ben Affleck and Matt Damon's ad business is proving that it was never just an A-list vanity project

Artists Equity successfully combines Hollywood talent with brand marketing through major campaigns.
Ben Affleck and Matt Damon are leveraging their star power in advertising.
Social media marketing
fromAdweek
5 months ago

Inside Barry's Community-First Approach and How It Organically Forms Brand Partnerships

Barry's emphasizes community-driven marketing over sales, engaging clients through intentional experiences and a positive workout culture.
fromSFGATE
5 months ago

30-Second Super Bowl Ads Cost Upward of $8 Million Each-Here Are the Stunning NFL-Themed Homes You Can Buy for That Same Price

The Super Bowl draws global attention, with ad spots costing up to $8 million, highlighting fierce competition among brands.
Marketing
fromMarketing Dive
6 months ago

Creators can be a full-funnel marketing tactic, Snap study finds

Creator partnerships on Snapchat enhance brand awareness and purchase intent, presenting it as a competitive alternative to TikTok.
fromEMARKETER
7 months ago

Consumers want brands to participate in social media trends

41% of US consumers desire brand participation in meme culture and social media trends. However, only 25% appreciate brands using popular phrases, highlighting the need for authenticity.
Marketing
fromForbes
8 months ago

Why Spotify Wrapped Is The Ultimate Test For Reactive Social Marketing

Spotify Wrapped is a pivotal cultural moment showcasing brands' agility in reactive marketing, with success tied to genuine engagement and understanding of the audience.
fromAdweek
9 months ago

Media Giants Neil Vogel, Brian Stelter, Janice Min, and More Headline Mediaweek

Mediaweek is a premier conference gathering leading experts and executives to discuss evolving media strategies, focusing on innovative tactics for brand and business growth.
Marketing
fromwww.fourfourtwo.com
11 months ago

I can honestly say that I have never worn anything like it before' The most comfortable football boots money can buy aren't by any of the so-called big brands

Mizuno offers superior comfort in football boots but struggles with brand visibility and marketing against giants like Nike and Adidas.
Marketing
fromAdweek
11 months ago

How Peacock's Love Island USA Drives Brand Impact

Competition reality TV significantly boosts brand likeability and engagement, creating valuable marketing opportunities for advertisers.
fromAdExchanger
11 months ago

Sierra Nevada Is Brewing A CTV Strategy - But Without Video | AdExchanger

Sierra Nevada aims to emphasize its family-owned identity in brand marketing while embracing innovative advertising methods to broaden its reach without substantial production costs.
Marketing
fromFast Company
11 months ago

How private equity's obsession with this one marketing metric stunts brand growth

ROAS, while popular for measuring marketing effectiveness, hinders long-term growth for private equity-backed brands by oversimplifying performance metrics.
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