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Digiday
6 hours ago
Marketing

Medical apparel brand Figs finds a new Olympics ad opportunity in heart-rate monitors for athletes' parents

Figs, an apparel brand, becomes the first brand sponsor of a heart-rate monitor for parents of athletes during the Olympic Games for innovative advertising. [ more ]
Adweek
2 months ago
Marketing

TikTok Unveils New Self-Serve and AI-Powered Ad Automation Tools

TikTok announced AI-powered tools for advertisers aiming to simplify and enhance the creation of relevant ads on the platform. [ more ]
The Drum
3 months ago
Marketing

Are 'fake ads' helping or hindering the advertising industry?

Sharing fake ads can spark debates in the industry.
Fake ads can serve as valuable learning tools for marketers. [ more ]
Payments Dive
6 months ago
Marketing

Remitly taps ads to woo new clients

Remitly boosted its advertising budget to build its brand and attract new customers.
The company increased online ads and targeted brand marketing to drive customer acquisition. [ more ]
Digiday
6 hours ago
Marketing

Medical apparel brand Figs finds a new Olympics ad opportunity in heart-rate monitors for athletes' parents

Figs, an apparel brand, becomes the first brand sponsor of a heart-rate monitor for parents of athletes during the Olympic Games for innovative advertising. [ more ]
Adweek
2 months ago
Marketing

TikTok Unveils New Self-Serve and AI-Powered Ad Automation Tools

TikTok announced AI-powered tools for advertisers aiming to simplify and enhance the creation of relevant ads on the platform. [ more ]
The Drum
3 months ago
Marketing

Are 'fake ads' helping or hindering the advertising industry?

Sharing fake ads can spark debates in the industry.
Fake ads can serve as valuable learning tools for marketers. [ more ]
Payments Dive
6 months ago
Marketing

Remitly taps ads to woo new clients

Remitly boosted its advertising budget to build its brand and attract new customers.
The company increased online ads and targeted brand marketing to drive customer acquisition. [ more ]
moreadvertising
MarTech
15 hours ago
Marketing

How marketers are leveraging Olympics' focus on women's sports to drive engagement | MarTech

Gender parity at 2024 Olympics highlights opportunities for brands to leverage women athletes' star power through digital media and cultural connections. [ more ]
#digital-advertising
Adweek
19 hours ago
Marketing

Exclusive: How The New York Times' Granular Gen AI Tool Drives Campaign Performance

The New York Times is utilizing gen AI through BrandMatch for targeted ad campaigns, yielding higher CTR and brand lift results. [ more ]
Adweek
5 months ago
Marketing

Brands Ditch Tweets for TikTok and Instagram for Super Bowl 58

Brands are spending Super Bowl-level digital budgets as early as two weeks before the game to drive sales.
Other platforms like TikTok, YouTube Shorts, and Instagram are gaining a share of ad dollars previously reserved for Twitter. [ more ]
Adweek
19 hours ago
Marketing

Exclusive: How The New York Times' Granular Gen AI Tool Drives Campaign Performance

The New York Times is utilizing gen AI through BrandMatch for targeted ad campaigns, yielding higher CTR and brand lift results. [ more ]
Adweek
5 months ago
Marketing

Brands Ditch Tweets for TikTok and Instagram for Super Bowl 58

Brands are spending Super Bowl-level digital budgets as early as two weeks before the game to drive sales.
Other platforms like TikTok, YouTube Shorts, and Instagram are gaining a share of ad dollars previously reserved for Twitter. [ more ]
moredigital-advertising
AdExchanger
2 days ago
Marketing

Big Brands Pivot To Indie Agencies; Sports And Digital Drive Record Growth For NBCU | AdExchanger

Independent agencies are gaining popularity for their senior talent, quicker work, and cultural connections.
Brands are seeking smaller agencies for bold work and closer connections to marginalized communities.
Licensing sports content is becoming a revenue diversification strategy for platforms like Reddit. [ more ]
#influencer-partnerships
Digiday
1 month ago
Marketing

Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities

Publisher-hosted events and influencer partnerships are key marketing opportunities for brands in 2024. [ more ]
Forbes
3 months ago
Marketing

How This Under 30 Lister Uses Sports Sponsorships To Boost Brand Sales

Brands can work with various talent levels on marketing campaigns.
In-person interactions drive successful brand engagements in today's marketing landscape. [ more ]
Digiday
1 month ago
Marketing

Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities

Publisher-hosted events and influencer partnerships are key marketing opportunities for brands in 2024. [ more ]
Forbes
3 months ago
Marketing

How This Under 30 Lister Uses Sports Sponsorships To Boost Brand Sales

Brands can work with various talent levels on marketing campaigns.
In-person interactions drive successful brand engagements in today's marketing landscape. [ more ]
moreinfluencer-partnerships
Digiday
1 month ago
Marketing

In the gaming industry, immersive integrations are winning the battle for marketing dollars - for now

Gaming is increasingly included in brand marketing budgets through customized brand integrations, moving away from traditional programmatic methods. [ more ]
Fast Company
1 month ago
Graphic design

This colorful new font doesn't use a single letter

A new font, Poly Mono, challenges the traditional concept of what a font is by using shapes instead of letters. [ more ]
#influencers
www.amny.com
2 months ago
Marketing

Neon Coat is NYC Businesses' Secret Marketing Weapon | amNewYork

Neon Coat revolutionizes local business branding with professional model and influencer collaborations. [ more ]
The Business of Fashion
4 weeks ago
Marketing

Why Influencers Want You in Their Group Chats

Broadcast channels on Instagram allow influencers to connect with followers in a more intimate and private setting, fostering deeper engagement. [ more ]
www.amny.com
2 months ago
Marketing

Neon Coat is NYC Businesses' Secret Marketing Weapon | amNewYork

Neon Coat revolutionizes local business branding with professional model and influencer collaborations. [ more ]
The Business of Fashion
4 weeks ago
Marketing

Why Influencers Want You in Their Group Chats

Broadcast channels on Instagram allow influencers to connect with followers in a more intimate and private setting, fostering deeper engagement. [ more ]
moreinfluencers
#performance-marketing
MarTech
2 months ago
Marketing

Why does everyone seem to be re-thinking B2B marketing? | MarTech

B2B marketing is shifting from a solely performance-based approach towards a more balanced strategy involving brand marketing and empathy. [ more ]
Forbes
2 months ago
Marketing

Council Post: Brand Entertainment: Brands Are Turning To Entertainment For Engagement

Brand marketing is on the rise due to escalating performance marketing costs and data privacy regulations, challenging brands to creatively connect with audiences through brand entertainment. [ more ]
Forbes
3 months ago
Marketing

Council Post: Performance Vs. Brand Marketing: A Guide For Small Businesses

Performance marketing focuses on immediate results through direct responses and measurable outcomes.
Brand marketing aims to build long-term brand presence, awareness, and perception to drive loyalty. [ more ]
The Business of Fashion
3 months ago
Marketing

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

71% of executives plan to increase brand marketing spend in 2024, while only 46% intend to do the same for performance marketing.
Challenges for brands include swinging back to brand marketing, avoiding inflated ROIs, and adopting an incremental view of the business. [ more ]
Adweek
4 weeks ago
Marketing

Unifying Brand and Performance Marketing With Meta

Combining brand and performance marketing is essential for delivering outcomes and results for the company. [ more ]
MarTech
2 months ago
Marketing

Why does everyone seem to be re-thinking B2B marketing? | MarTech

B2B marketing is shifting from a solely performance-based approach towards a more balanced strategy involving brand marketing and empathy. [ more ]
Forbes
2 months ago
Marketing

Council Post: Brand Entertainment: Brands Are Turning To Entertainment For Engagement

Brand marketing is on the rise due to escalating performance marketing costs and data privacy regulations, challenging brands to creatively connect with audiences through brand entertainment. [ more ]
Forbes
3 months ago
Marketing

Council Post: Performance Vs. Brand Marketing: A Guide For Small Businesses

Performance marketing focuses on immediate results through direct responses and measurable outcomes.
Brand marketing aims to build long-term brand presence, awareness, and perception to drive loyalty. [ more ]
The Business of Fashion
3 months ago
Marketing

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

71% of executives plan to increase brand marketing spend in 2024, while only 46% intend to do the same for performance marketing.
Challenges for brands include swinging back to brand marketing, avoiding inflated ROIs, and adopting an incremental view of the business. [ more ]
Adweek
4 weeks ago
Marketing

Unifying Brand and Performance Marketing With Meta

Combining brand and performance marketing is essential for delivering outcomes and results for the company. [ more ]
moreperformance-marketing
#marketing-strategy
Adweek
2 months ago
Marketing

What to Do Next When Your Brand Gets Surprise Earned Media

Leveraging unexpected brand mentions like Applebee's in popular TV shows requires a strategic and innovative marketing approach. [ more ]
MarTech
2 months ago
Marketing

What can a potential US TikTok ban teach marketers? | MarTech

TikTok faces potential U.S. ban due to recent legislation, showcasing risks of relying solely on third-party platforms for marketing. [ more ]
The Drum
4 months ago
Marketing

The Drum Network Podcast: How CMOs can set their influencer marketing strategies

Influencer marketing industry continues to grow despite predictions of decline
Influencers present a rich and varied landscape for brand marketers to collaborate with. [ more ]
Forbes
1 month ago
Marketing

Why Media Shouldn't Drive Your Creative Process

A strategic, long-term marketing plan is crucial, balancing media commitments with creativity-driven flexibility. [ more ]
Adweek
2 months ago
Marketing

What to Do Next When Your Brand Gets Surprise Earned Media

Leveraging unexpected brand mentions like Applebee's in popular TV shows requires a strategic and innovative marketing approach. [ more ]
MarTech
2 months ago
Marketing

What can a potential US TikTok ban teach marketers? | MarTech

TikTok faces potential U.S. ban due to recent legislation, showcasing risks of relying solely on third-party platforms for marketing. [ more ]
The Drum
4 months ago
Marketing

The Drum Network Podcast: How CMOs can set their influencer marketing strategies

Influencer marketing industry continues to grow despite predictions of decline
Influencers present a rich and varied landscape for brand marketers to collaborate with. [ more ]
Forbes
1 month ago
Marketing

Why Media Shouldn't Drive Your Creative Process

A strategic, long-term marketing plan is crucial, balancing media commitments with creativity-driven flexibility. [ more ]
moremarketing-strategy
The Drum
2 months ago
Marketing

Football stars Jack Grealish, Vini Jr, others juggle it out at Wembley in Pepsi-Uefa push

Pepsi launches a global ad campaign in partnership with UEFA Champions League, featuring well-known football stars in a street football game. [ more ]
#collaboration
Fast Company
2 months ago
Marketing

Pop-Tarts didn't ask for the Jerry Seinfeld movie. Kellanova wants in on the joke anyway

Jerry Seinfeld's long-standing love and dedication to Pop-Tarts is highlighted in the film 'Unfrosted,' leading to a unique marketing collaboration. [ more ]
Lindsey Gamble
5 months ago
Marketing

laire's Introduces The Collab Initiative to Collaborate with Gen Z Alphas on the Brand's Creative Direction - Lindsey Gamble

Claire's collaborates with Gen Z Alphas for creative direction
Creators from The Collab actively participate in brand content and events [ more ]
Fast Company
2 months ago
Marketing

Pop-Tarts didn't ask for the Jerry Seinfeld movie. Kellanova wants in on the joke anyway

Jerry Seinfeld's long-standing love and dedication to Pop-Tarts is highlighted in the film 'Unfrosted,' leading to a unique marketing collaboration. [ more ]
Lindsey Gamble
5 months ago
Marketing

laire's Introduces The Collab Initiative to Collaborate with Gen Z Alphas on the Brand's Creative Direction - Lindsey Gamble

Claire's collaborates with Gen Z Alphas for creative direction
Creators from The Collab actively participate in brand content and events [ more ]
morecollaboration
Digiday
3 months ago
Marketing

The case for and against organic social

Organic social reach for brands is declining, highlighting the need for paid strategies over relying solely on organic growth. [ more ]
Adweek
3 months ago
Marketing

T-Mobile Has Appointed Kristin Harrer As Senior Vice President and Chief Brand Officer

Kristin Harrer appointed as T-Mobile's SVP and Chief Brand Officer. [ more ]
Shopify
3 months ago
Marketing

Brand Marketing: How To Build a Brand Marketing Strategy (2024) - Shopify

Brand marketing communicates brand values and vision to drive consumer engagement. [ more ]
Inc.com
3 months ago
Marketing

The Winners and Losers of a TikTok Ban

The possibility of a U.S. government ban on TikTok will have profound implications on various stakeholders in the digital landscape. [ more ]
#consumer-engagement
The Drum
3 months ago
Marketing

WhataBurger and McGarrah Jessee on boneless wings, humor and super-fandom

Older brands must adapt marketing strategies to evolving culture while respecting history.
Humor is a powerful tool for providing relief and connecting with consumers, especially during challenging times. [ more ]
The Drum
5 months ago
Marketing

Soiled briefs: your parody ad won't make a mark, here's the fix

Parody ads must be done purposefully with creativity to avoid devaluing the brand.
Replacing Hollywood stars with ordinary individuals in parodies can become cliché quickly. [ more ]
The Drum
3 months ago
Marketing

WhataBurger and McGarrah Jessee on boneless wings, humor and super-fandom

Older brands must adapt marketing strategies to evolving culture while respecting history.
Humor is a powerful tool for providing relief and connecting with consumers, especially during challenging times. [ more ]
The Drum
5 months ago
Marketing

Soiled briefs: your parody ad won't make a mark, here's the fix

Parody ads must be done purposefully with creativity to avoid devaluing the brand.
Replacing Hollywood stars with ordinary individuals in parodies can become cliché quickly. [ more ]
moreconsumer-engagement
Creative Bloq
3 months ago
Graphic design

Nike's new Wemby logo is out of this world

Nike teases new logo for partnership with NBA player Victor Wembanyama using a crop circle and an alien theme.
The new logo and upcoming Nike GT Hustle 2 'Alien' sneakers are connected to Wembanyama's nickname and unique design elements. [ more ]
#tiktok
Modern Retail
3 months ago
Marketing

TikTok is pushing brands to post photos instead of videos

TikTok is diversifying into a photo platform with features like Carousel posts.
Brands are leveraging TikTok's Carousel function for increased engagement and brand awareness. [ more ]
Hubspot
2 months ago
Marketing

Is TikTok Becoming the Next QVC? All About TikTok Live Shopping

TikTok Live Shopping is a new way for brands to showcase and sell products in real-time, fostering interaction with customers.
Viewers can purchase products directly from the live broadcast or wait to browse items later via a shopping cart icon. [ more ]
Social Media Today
6 months ago
Marketing

TikTok Shares Tips on How Brands Can Tap Into the Paris Olympics Conversation

TikTok videos with Summer Games hashtags received 6.9 billion views between July and August 2021.
Brands can still participate in the Olympic conversation on TikTok through in-app communities. [ more ]
PetaPixel
1 month ago
Marketing

TikTok Will Have Ads Featuring AI-Generated Versions of Real People

TikTok introduces AI-generated avatars for ads, enhancing brand marketing with language customization and human touch. [ more ]
Modern Retail
3 months ago
Marketing

TikTok is pushing brands to post photos instead of videos

TikTok is diversifying into a photo platform with features like Carousel posts.
Brands are leveraging TikTok's Carousel function for increased engagement and brand awareness. [ more ]
Hubspot
2 months ago
Marketing

Is TikTok Becoming the Next QVC? All About TikTok Live Shopping

TikTok Live Shopping is a new way for brands to showcase and sell products in real-time, fostering interaction with customers.
Viewers can purchase products directly from the live broadcast or wait to browse items later via a shopping cart icon. [ more ]
Social Media Today
6 months ago
Marketing

TikTok Shares Tips on How Brands Can Tap Into the Paris Olympics Conversation

TikTok videos with Summer Games hashtags received 6.9 billion views between July and August 2021.
Brands can still participate in the Olympic conversation on TikTok through in-app communities. [ more ]
PetaPixel
1 month ago
Marketing

TikTok Will Have Ads Featuring AI-Generated Versions of Real People

TikTok introduces AI-generated avatars for ads, enhancing brand marketing with language customization and human touch. [ more ]
moretiktok
Digiday
3 months ago
Dining

Las marcas se preparan para la temporada de festivales con activaciones en Coachella y Stagecoach

Brands targeting music festivals for marketing
Collaborations between fashion brands and festivals [ more ]
Modern Retail
4 months ago
Marketing

Solo Stove ignites the age-old brand versus performance marketing debate

Solo Brands invested heavily in brand marketing for the fourth quarter, focusing on Solo Stove and other outdoor-focused brands like Oru Kayak and Chubbies.
The unique fourth-quarter marketing campaigns did not lead to the expected sales lift, prompting a reevaluation of the marketing strategy and allocation of resources. [ more ]
Marketing Dive
4 months ago
Online marketing

Ad tech, agency firms continue to prop up MFAs despite crackdown pledges

Top brand ads still on click-bait MFA websites
Concerns over credibility and wasted ad spend due to MFAs [ more ]
The Daily Dot
4 months ago
Marketing

'We know she's going to Target': Stanley announces new hands-free, carry-all Quencher cups

Stanley 1913 launched two new products at the South By Southwest panel: a hands-free Quencher cup and a soft cooler.
The impressive profit increase from $75 million in 2019 to $750 million in 2023 was attributed to focusing on women as consumers and digital marketing strategies. [ more ]
The Drum
4 months ago
Marketing

Could AI promote longer client-agency relationships?

Longevity of agency-client relationships has decreased, affecting smaller agencies
AI integration in brand organizations may incentivize longer-term agency relationships [ more ]
The Drum
4 months ago
Marketing

Trendflation makes it impossible to discern between priceless and worthless trends

Brands face challenges in navigating current cultural trends
The concept of trendflation is impacting the marketing landscape [ more ]
www.fastcompany.com
4 months ago
Marketing

How Gap's latest ad campaign starring Tyla signals the brand's new strategy under CEO Richard Dickson

Revival efforts are underway for Gap brand's financial and cultural setback.
New Gap leadership aims to blend nostalgia with a modern sensibility in brand marketing. [ more ]
The Conversation
5 months ago
Music

Team Taylor - why Swift's brand works so well and how it could come under threat

Taylor Swift is a global brand with cross-generational appeal.
Consistent messaging, differentiation, and brand experience are keys to Taylor Swift's success as a strong brand. [ more ]
Deadline
5 months ago
Marketing

Range Media Partners Hires Becky Astphan, Allegra Salke-Hussey, Melissa Mondello & Colleen Bailey

Range Media Partners expanded by adding Becky Astphan, Allegra Salke-Hussey, Melissa Mondello, and Colleen Bailey to its team.
New offering Social Marketing+ provides strategic guidance and end-to-end social media marketing for clients. [ more ]
RAIN News
6 months ago
Marketing

Post navigation

Oxford Road released a manifesto on the value of audio and the need for audio-explicit leadership in brand marketing.
The manifesto includes quotes from brand marketing executives discussing topics such as endorsement advertising, metrics, attribution, and futurism. [ more ]
#tv-advertising
The Drum
6 months ago
Marketing

Skin + Me marketing boss on bringing 'grit and realness' to skincare sector

Skincare startup Skin + Me has launched its first TV ad after securing £10m in funding.
The brand aims to cut through a saturated market by featuring real-life stories in its advertising. [ more ]
AdExchanger
6 days ago
Marketing

How Toyota Uses TV Home Screens To Reframe The Camry Brand | AdExchanger

TV home screens could soon have as many ads as content recommendations. [ more ]
The Drum
6 months ago
Marketing

Skin + Me marketing boss on bringing 'grit and realness' to skincare sector

Skincare startup Skin + Me has launched its first TV ad after securing £10m in funding.
The brand aims to cut through a saturated market by featuring real-life stories in its advertising. [ more ]
AdExchanger
6 days ago
Marketing

How Toyota Uses TV Home Screens To Reframe The Camry Brand | AdExchanger

TV home screens could soon have as many ads as content recommendations. [ more ]
moretv-advertising
#anne-globe
TheWrap
6 months ago
Marketing

Imax Names Anne Globe as Chief Marketing Officer

Imax Corporation has appointed Anne Globe as its Chief Marketing Officer.
Globe will oversee brand, film marketing, creative, and social media for the global entertainment technology platform. [ more ]
Deadline
6 months ago
Marketing

Imax Names Skydance & DreamWorks Animation Vet Anne Globe As Chief Marketing Officer

Imax has appointed Anne Globe as its new Chief Marketing Officer.
Globe brings extensive experience in brand marketing and creative work from her previous roles at Skydance Media and DreamWorks Animation. [ more ]
TheWrap
6 months ago
Marketing

Imax Names Anne Globe as Chief Marketing Officer

Imax Corporation has appointed Anne Globe as its Chief Marketing Officer.
Globe will oversee brand, film marketing, creative, and social media for the global entertainment technology platform. [ more ]
Deadline
6 months ago
Marketing

Imax Names Skydance & DreamWorks Animation Vet Anne Globe As Chief Marketing Officer

Imax has appointed Anne Globe as its new Chief Marketing Officer.
Globe brings extensive experience in brand marketing and creative work from her previous roles at Skydance Media and DreamWorks Animation. [ more ]
moreanne-globe
Forbes
6 months ago
Marketing

Council Post: 20 Expert Predictions On The Biggest Agency Trends Of 2024

Clients will prioritize first-party data
Brand marketing will win out over performance marketing
AI's content optimization at scale will be transformative [ more ]
The Drum
6 months ago
Marketing

How can CMOs find common ground with CFOs for B2B brand building in 2024?

Mismatch of opinions between CMOs and CFOs on investing in B2B brand marketing
CMOs optimistic about convincing the board to invest more in brand marketing [ more ]
www.fastcompany.com
6 months ago
Marketing

Calvin Klein taps Jeremy Allen White to bring new thirst to its iconic brand campaign

Calvin Klein's Spring 2024 rollout featuring Jeremy Allen White has created an online frenzy and speculation among fans.
Calvin Klein's pioneering ad campaigns have shaped cultural ideals and influenced how other brands market to men. [ more ]
The Business of Fashion
7 months ago
Graphic design

The Year Ahead: Why Brand Marketing in 2024 May Reclaim Its Glory Days

Fashion companies are shifting their focus from performance marketing to brand marketing due to factors like cost and data privacy regulations.
71% of fashion executives plan to increase brand marketing spend in 2024, marking a significant shift in priorities. [ more ]
#brand marketing
Digiday
7 months ago
Marketing

Research Briefing: TikTok tops brands' holiday wishlist

More brands are investing in TikTok for their holiday marketing efforts.
39% of brand and retailer pros invest a lot in creating original content for TikTok. [ more ]
The Drum
7 months ago
Marketing

Asos plans to spend its extra 30m marketing pot doing 'cooler' work

Asos opens its first-ever pop-up store as part of a marketing shift to revive the brand
The company is investing £30m in brand marketing to rebuild its struggling image [ more ]
The Drum
8 months ago
Marketing

'Destination' e-commerce stores: Why search and performance are no longer everything

Brand marketing is becoming essential to online retail, as performance marketing loses its sway.
Online retailers are creating new measures and indicators of brand perception.
Google's ranking measurements have shifted to prioritize user experience over keywords. [ more ]
Digiday
7 months ago
Marketing

Research Briefing: TikTok tops brands' holiday wishlist

More brands are investing in TikTok for their holiday marketing efforts.
39% of brand and retailer pros invest a lot in creating original content for TikTok. [ more ]
The Drum
7 months ago
Marketing

Asos plans to spend its extra 30m marketing pot doing 'cooler' work

Asos opens its first-ever pop-up store as part of a marketing shift to revive the brand
The company is investing £30m in brand marketing to rebuild its struggling image [ more ]
The Drum
8 months ago
Marketing

'Destination' e-commerce stores: Why search and performance are no longer everything

Brand marketing is becoming essential to online retail, as performance marketing loses its sway.
Online retailers are creating new measures and indicators of brand perception.
Google's ranking measurements have shifted to prioritize user experience over keywords. [ more ]
morebrand marketing
Modern Retail
1 month ago
Marketing

Queer influencers are feeling the Pride marketing squeeze

Brands are scaling back on Pride sponsorships due to pressure from anti-LGBTQ+ conservatives. [ more ]
Marketing Dive
1 month ago
Marketing

Ikea remodels remote work with paid positions for Roblox store

Ikea launches a virtual game on Roblox offering paid positions, focusing on potential employees and aiming at younger consumers. [ more ]
Adweek
1 month ago
Marketing

Create a Career-Catalyzing CMO Legacy Beyond Your Tenure

CMOs have a short median tenure of 28 months, just when brand marketing gets stimulating. [ more ]
Creative Bloq
1 week ago
Artificial intelligence

Creepy big brand experiment shows how far AI art has come

AI image generators are improving in accuracy and detail but still lack human-like connection for brands. [ more ]
MarTech
3 weeks ago
Marketing

How to measure the impact of brand marketing | MarTech

Brands are shifting investment back up the funnel to focus on the impact of brand marketing on future growth. [ more ]
Adweek
1 month ago
Marketing

Retail Media Challenges Hinder Growth, Marketers Say in Cannes

Marketers facing challenges aligning measurement in the evolving commerce media landscape. [ more ]
Modern Retail
1 month ago
Marketing

'I've never had a ROAS like this': Brands get scrappy with flyers, road trips & other guerrilla marketing tactics

Brands are getting scrappy with marketing tactics to combat rising costs. [ more ]
Digiday
1 month ago
Marketing

How brands are addressing the content landfill problem

Brands need to focus on activating and maximizing the use of all their creative assets to avoid wasting resources. [ more ]
EMARKETER
1 month ago
Marketing

Brands are embracing ad-free features on social media, like comments and DMs

Brands need to engage in comments sections for user attention beyond traditional ads. [ more ]
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