"Competition reality television has become a true love story for brand marketing, bringing a 42% increase in likeability compared with television norms and causing a halo effect opportunity for advertisers."
"Brands are seeing double-digit lifts across emotional engagement, integration recall, and brand recall, highlighting the effectiveness of this genre for advertising strategies."
"According to Karen Kovacs, president of advertising and partnerships at NBCU, competition reality has had several moments, demonstrating its evolving significance in brand marketing."
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