#nbcuniversal

#nbcuniversal

Here's today's AdExchanger.comnews round-up... Want it by email?Sign up Prompt And Search-umstance here.Google is ramping up its AI capabilities for its flagship search product, The Drum reports.During its Google I/O developer conference on Wednesday, the company announced it's launching Search Labs, an experimental program aimed at expanding AI search functionality.

Here's today's AdExchanger.comnews round-up... Want it by email?Sign up The Browser Bowsers here.A decades-long truce among browser operators - Apple Safari, Microsoft Edge and Google Chrome - is dissolving as Google and Microsoft militarize their platform borderlands.Last year, Google introduced a one-click button for Windows devices that set Chrome as the default browser instead of Edge.

Identity.Measurement.Clean rooms.Privacy.Each of these topics got plenty of airtime at our Industry Preview in New York City earlier this week.The common thread?You guessed it: Connected TV.But CTV isn't dominating the conversation just because it's growing.Fact is, measurement is still behind.There has been progress, though.

Linda Yaccarino was named as Twitter's new CEO by Elon Musk, aiming to restore advertisers' faith in the platform.Yaccarino's ad experience may help transform Twitter into a larger media platform.Musk will transition to executive chairman and chief technology officer roles.Elon Musk has officially named Linda Yaccarino, a seasoned executive from NBCUniversal, as the new CEO of Twitter.

| By Kimeko McCoy



As the new year gets underway, PepsiCo Beverages is ramping up its video marketing efforts to better reach shoppers across an increasingly fragmented landscape.To do so, the company and its portfolio of brands are diversifying their media mix across several video ad platforms, especially streaming.

Earlier this week, Walmart launched its own Roblox world - called Walmart Land - and was roundly mocked for it across social media given the announcement's disjointed brand message and apparent lack of life.This video of Walmart's chief marketing officer on a stage in Roblox talking about its new "Walmart Land" experience is one of the saddest videos ever created.For example, iHeartMedia's Roblox and Fortnite spaces were inspired by the mass media corporation's wealth of popular real-life events, such as the Jingle Ball Tour and iHeartRadio Music Festival, with virtual versions of musicians like Charlie Puth performing pre-recorded concerts that allow real-time audience interaction.

Jennifer Shah, who gained fame as a cast member on the reality television show The Real Housewives of Salt Lake City, was sentenced on Friday to six and a half years in prison for her involvement in a telemarketing scheme that defrauded thousands of victims, prosecutors said.Ms. Shah used the scheme to finance her luxury lifestyle, which included a rented 9,420-square-foot mansion in Park City, Utah, that she referred to as the Shah ski chalet, a rented apartment in Midtown Manhattan and a leased Porsche Panamera, prosecutors said.

The broom-jumping romantic comedy The Best Man debuted in theaters in 1999, delivering a bougie Black bonanza that would prove to have true staying power.For his film directing debut, Malcolm D. Lee assembled for The Best Man a cast of young Black actors, anchored by Morris Chestnut, Taye Diggs and Nia Long, to play successful late-20s college buddies navigating the messier aspects of love and friendship as one couple prepares to wed.