#nbcuniversal
#nbcuniversal

[ follow ]

These 10 Advertisers Won the Olympics for TV and Streaming

The Paris 2024 Olympics were a major success for advertisers, achieving record ad revenue and audience reach.

NBCUniversal reported the highest advertising revenue in Olympic history, with nearly $500 million from new sponsors.

How Peacock's Love Island USA Drives Brand Impact

Competition reality TV significantly boosts brand likeability and engagement, creating valuable marketing opportunities for advertisers.

Linda Yaccarino

The Chairman has transformed NBCUniversal's advertising division into a leader in the industry.

These 10 Advertisers Won the Olympics for TV and Streaming

The Paris 2024 Olympics were a major success for advertisers, achieving record ad revenue and audience reach.

NBCUniversal reported the highest advertising revenue in Olympic history, with nearly $500 million from new sponsors.

How Peacock's Love Island USA Drives Brand Impact

Competition reality TV significantly boosts brand likeability and engagement, creating valuable marketing opportunities for advertisers.

Linda Yaccarino

The Chairman has transformed NBCUniversal's advertising division into a leader in the industry.

moreadvertising

Ousted NBCUniversal exec Ron Meyer allegedly had a fling with Charlotte Kirk - and her manager: report

Ron Meyer, ousted NBCUniversal boss, allegedly had a fling with manager Liz Fuller, involved in previous scandal linked to actress Charlotte Kirk.

Comcast is spinning off its cable TV business

Comcast is spinning off its NBCUniversal cable networks due to declining cable TV subscriptions and a shift towards streaming.

Cable TV Is on Its Very Last Legs. Next Year May Be the End.

Comcast is selling off its cable TV properties for $7 billion, retaining only core NBCUniversal brands.

Comcast to ditch cable TV networks in partial spinoff of NBCUniversal assets

Comcast is spinning off NBCUniversal's cable TV networks to focus more on streaming services amidst declining cable revenues.

Behind Comcast's big TV deal: a bleak picture for once mighty cable industry

Comcast is spinning off most of its cable channels, signaling a significant shift away from traditional cable television networks.

Comcast To Spin Off Cable Channels Including MSNBC, CNBC, More

Comcast is spinning off cable channels into a new company called SpinCo to enhance future growth.

The Existential Crisis of the Cable Juggernauts

Comcast may spin off its cable assets to restructure NBCUniversal, reflecting ongoing challenges in legacy media.

Comcast is spinning off its cable TV business

Comcast is spinning off its NBCUniversal cable networks due to declining cable TV subscriptions and a shift towards streaming.

Cable TV Is on Its Very Last Legs. Next Year May Be the End.

Comcast is selling off its cable TV properties for $7 billion, retaining only core NBCUniversal brands.

Comcast to ditch cable TV networks in partial spinoff of NBCUniversal assets

Comcast is spinning off NBCUniversal's cable TV networks to focus more on streaming services amidst declining cable revenues.

Behind Comcast's big TV deal: a bleak picture for once mighty cable industry

Comcast is spinning off most of its cable channels, signaling a significant shift away from traditional cable television networks.

Comcast To Spin Off Cable Channels Including MSNBC, CNBC, More

Comcast is spinning off cable channels into a new company called SpinCo to enhance future growth.

The Existential Crisis of the Cable Juggernauts

Comcast may spin off its cable assets to restructure NBCUniversal, reflecting ongoing challenges in legacy media.

I Survived Jimmy Fallon's Tonightmares Torture Basement

Jimmy Fallon's Tonightmares is an immersive haunted attraction that creatively explores the humor and darkness of Fallon's imagination through a Halloween-themed experience.

A Groundbreaking TV Show Can Finally Be Streamed. There's Just One Problem.

Homicide: Life on the Street finally debuts on streaming, upgraded to HD and 4K, after being absent for years.

NBCU's streaming boss wants your time

Peacock's strategy is focused on adapting to the streaming landscape while learning from traditional cable experiences.

A Groundbreaking TV Show Can Finally Be Streamed. There's Just One Problem.

Homicide: Life on the Street finally debuts on streaming, upgraded to HD and 4K, after being absent for years.

NBCU's streaming boss wants your time

Peacock's strategy is focused on adapting to the streaming landscape while learning from traditional cable experiences.

NBCU Wants To Standardize The Pain Of Creative Ad Delivery | AdExchanger

NBCUniversal is launching Creative Gateway to automate and streamline the ad delivery process for CTV.

The current creative process for streaming ads is inefficient and relies heavily on manual processes.

'Friends' creators asked Matthew Perry if he wanted to leave the show during addiction struggles

Matthew Perry's addiction struggles were a hidden part of his time on 'Friends', influencing both his performance and personal life.

NBCUniversal Achieves Record Olympic Ad Spend; Microsoft Beats Revenue Forecast; Spain Hands Booking.com 413M Antitrust Fine

NBCUniversal sets record Olympic ad spend surpassing $1.25bn for Paris 2024 games.

Microsoft beats revenue forecast with a 15% year-over-year increase but slightly misses Azure target.

Spain imposes a €413M antitrust fine on Booking.com for market dominance abuse and unfair commercial conditions.

2024 Paris Olympics: How to watch every event and the opening ceremony

NBCUniversal will provide extensive Olympics coverage with a mix of linear TV, streaming, and temporary channels, offering viewers a variety of ways to watch events.

#streaming-services

How to stream the Olympics like a champ

Peacock is the go-to platform to stream the 2024 Paris Olympics with 5,000 hours of content across 39 sports.

All the ways streaming services are aggravating their subscribers this week

Streaming services like Peacock raised prices, testing subscriber's patience and loyalty.

How to stream the Olympics like a champ

Peacock is the go-to platform to stream the 2024 Paris Olympics with 5,000 hours of content across 39 sports.

All the ways streaming services are aggravating their subscribers this week

Streaming services like Peacock raised prices, testing subscriber's patience and loyalty.

morestreaming-services

NBCU's Upfront Trifecta: Content, Sports And Data | AdExchanger

NBCUniversal highlighted upgraded audience targeting capabilities within One Platform, emphasizing transparency and success with major campaigns.

NBCUniversal Says Domino's Sold 38% More Pizza After Buying Ads Through Its Cross-Platform Tool

Ad technology from NBCUniversal led to a 38% increase in sales for Domino's in a recent trial.

NBCU's Pre-Upfronts Pitch Highlights Sports, Data And Measurement | AdExchanger

NBCUniversal emphasizes live sports and programmatic advertising for Peacock streaming.

Focus on programmatic, targeting, and commerce capabilities during ad tech event.

Inside NBCUniversal's plans to turn TV into a performance marketing channel

NBCUniversal continues efforts to align TV with digital advertising channels.

Central to NBCU's proposition is the One Platform Total Audience solution.

[ Load more ]