"Comcast's NBCUniversal sued Group Black, a firm created to direct ad dollars to Black-owned and Black-led media, alleging it owes the media giant $35.8 million in unpaid invoices and guaranteed payments. The suit, filed February 11 in New York Supreme Court, stems from a partnership that gave Group Black exclusive rights to sell ads in Black-led shows on NBCU's streamer, Peacock, with Group Black and NBCU sharing the revenue. "We dispute the claims made by NBCUniversal and intend to respond through the appropriate legal process," Group Black said in a statement."
"NBCU has said that more than 30 brands signed on to the partnership in its first year, which began in September 2023. Group Black had predicted that NBCU would be its largest source of revenue in 2024, according to a board document dated November of that year, which was submitted in a separate court case. NBCU's lawsuit alleged that Group Black failed to fulfill the terms of the contract in the months after it began in September 2023, despite selling more than $30 million worth of advertising."
"The suit alleged that in 2024, Group Black agreed to shift its revenue share to zero to pay down the shortfall.NBCU says in the lawsuit that it repeatedly demanded payment, and that Group Black cofounder Bonin Bough had acknowledged the company's liability multiple times, emailing at one point that he took it "very seriously." The partnership ended in September 2025."
Comcast's NBCUniversal sued Group Black, alleging $35.8 million in unpaid invoices and guaranteed payments tied to an ad partnership. The partnership granted Group Black exclusive rights to sell ads in Black-led shows on Peacock, with revenue shared between the companies. NBCU said more than 30 brands joined during the first year beginning September 2023, and that Group Black sold more than $30 million in advertising. The lawsuit alleges Group Black failed to fulfill contract terms and agreed in 2024 to shift its revenue share to zero to pay down a shortfall. NBCU says it repeatedly demanded payment; Group Black disputes the claims. The partnership ended in September 2025.
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