"NBCUniversal, which has the rights to next February's Super Bowl, has entirely sold out ad inventory during the big game, it announced Wednesday, a day before the start of the NFL regular season. Beyond that, the media company said that 90% of its non-Super Bowl NFL inventory for this season, which includes the 20th consecutive season of Sunday Night Football on NBC, is also accounted for."
""Coming off of the strongest sports upfront in our company's history, Super Bowl LX has generated extraordinary interest from brands and allowed us to sell out of our ad inventory earlier than ever," Lazarus said in the press release."With a monumental year ahead, we are proud of the incredible momentum thus far and are excited to offer both fans and brands an unrivaled slate of sports programming starting with NFL kickoff.""
NBCUniversal has sold out its Super Bowl ad inventory for next February and has accounted for 90% of its non-Super Bowl NFL inventory for the season, including the 20th consecutive season of Sunday Night Football on NBC. Consumer packaged goods, entertainment, finance, and alcohol brands lead Super Bowl buys, while pharmaceutical, entertainment, and quick-service restaurant brands are increasing NFL spend. More than 150 partners are signed to Sunday Night Football, nearly 40 of them newcomers. Digital Super Bowl investments for Peacock rose 20% versus the last NBCU-held Super Bowl. NBCUniversal's NFL season is the company's highest-grossing to date.
Read at Fortune
Unable to calculate read time
Collection
[
|
...
]