"Group Black, a firm created to push ad dollars toward Black-owned and Black-led media, has a $35.8 million lawsuit filed against it by Comcast's NBCUniversal for breach of contract, unpaid invoices, and guaranteed payments."
"Filed Feb. 11 in the New York Supreme Court, the lawsuit alleges Group Black failed to fulfill the terms of the contract after the firm predicted NBCU would be its largest source of revenue in 2024 after more than 30 brands signed on to the partnership in its first year, starting September 2023."
""Group Black remains focused on its mission and serving its partners," the firm said."
NBCUniversal filed a $35.8 million lawsuit against Group Black alleging breach of contract, unpaid invoices, and guaranteed payments. The suit, filed Feb. 11 in New York Supreme Court, claims Group Black failed to meet contractual terms after projecting NBCU as its largest revenue source for 2024 following more than 30 brands joining the partnership starting September 2023. Despite selling over $30 million in advertising on Peacock, Group Black allegedly agreed to shift its revenue share to zero to address a shortfall. Co-founder Bonin Bough acknowledged liability at times and said he took it "very seriously." Group Black disputes the claims and intends to respond through the appropriate legal process. Previous legal actions include suits alleging nearly $20 million owed to Essence Ventures companies and an invoice dispute with Audiomob that was later dismissed.
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