Peacock trained TikTokers to make content, and now four creators are getting original series | TechCrunch
Briefly

Three years ago, NBCUniversal initiated a program to support TikTok influencers in becoming TV show creators. Four creators are launching original series on Peacock, set to premiere on May 19. This development highlights the trend of social media platforms providing unprecedented opportunities to emerging creators. TikTok, in particular, is establishing itself as a new entertainment medium, influencing traditional Hollywood. Notably, Boman Martinez-Reid exemplifies this shift with his new role stemming from his popularity on TikTok. As creators leverage social media, their projects bridge the gap between digital and traditional media platforms.
Three years ago, a group of TikTokers joined NBCUniversal's new initiative aimed at transforming social media influencers into the next generation of TV show creators.
It's fascinating how social media has opened up opportunities for many young, emerging creators in Hollywood, especially as TikTok is increasingly dubbed the "new TV."
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