"Peacock has found a new place to stuff ads. Starting next year, the streaming service will greet you with an ad alongside your profile icon on the "Who's watching?" screen when you open the app. During a press briefing, Peacock parent company NBCUniversal showed off how these "arrival ads" might look. One image shows your profiles stacked vertically on the left side of the screen, while an ad for Capital One takes up almost the entire screen."
"Another swaps the Capital One ad for an image showing the Macy's Thanksgiving Day Parade. NBCUniversal spokesperson Andrew Bilbao tells The Verge that Peacock's Premium Plus users won't see these ads, with the press release describing them as "a first-of-its-kind, bold presence on a user's profile page that allow brands to own the first impression as soon as viewers enter the platform.""
Peacock will add ads to the profile selection screen beginning next year, displaying prominent "arrival ads" alongside user profile icons. NBCUniversal demonstrated examples showing profiles on the left and large branded images occupying most of the screen. Premium Plus subscribers will be exempt from these profile-screen ads. Peacock is also adding advertisements to the vertical video clip feed in its mobile apps. The service already uses full-screen pause ads and a "binge" ad shown after two episodes that delivers a sponsored message promising the next episode will be ad-free. The changes expand ad placements across the platform.
Read at The Verge
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