Disney and NBCUniversal have filed a lawsuit against the AI image generator Midjourney, claiming it creates unauthorized renditions of their copyrighted characters from franchises like Star Wars and The Simpsons. Describing Midjourney's technology as akin to a 'virtual vending machine' for plagiarism, the lawsuit emphasizes Hollywood’s cautious stance toward AI, primarily out of fear that it could threaten their intellectual property and replace human talent. This legal action may impede the investment enthusiasm surrounding AI in film production, despite many media companies forming partnerships with AI firms for model training.
Disney and NBCUniversal's lawsuit argues that Midjourney creates unauthorized copies of their iconic characters, asserting that the AI tool acts as a 'virtual vending machine' for plagiarism.
Hollywood's hesitation to embrace AI stems from fears it may undermine intellectual property rights, even as investors flock to AI startups promising to streamline film production.
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