The article explores the current turmoil in digital advertising platforms as they face antitrust lawsuits and a potential TikTok ban, which could disrupt brand marketing budgets and strategies. Jenny Lei, founder of handbag brand Freja, relied solely on digital advertising at her brand's inception, unaware of the impending shifts in the landscape. The complexities arising from legal actions against giants like Google and Meta demonstrate the evolving marketing dynamics, which brands need to navigate carefully in 2024 and beyond.
When Jenny Lei founded handbag brand Freja in 2019, she relied 100 percent on digital marketing due to its speed, unaware of the impending turmoil in digital advertising.
The recent antitrust lawsuits against Google and Meta signal a transformational moment in digital marketing, challenging existing advertising strategies and brand budgets.
Collection
[
|
...
]