Vita Coco launched a Nostalgia Mall pop-up in Union Square, New York, collaborating with actress Brenda Song and Limited Too to celebrate the early 2000s. The pop-up attracted over 1,000 visitors a day and introduced consumers to Vita Coco's latest flavor, Orange & Crème. The event focused on evoking childhood memories through shopping for fun, Y2K-inspired items. Marketing Chief Jane Prior emphasized that the experience mirrors the joy of indulgence linked to nostalgic flavors, while Song articulated her excitement about reviving the essence of Y2K and engaging in nostalgic experiences for families today.
"Our Treats flavors were inspired by childhood memories and the joy of permissible indulgences... the Nostalgia Mall allows us to bring that sense of nostalgia to life in a fun, highly creative, experiential way."
"Y2K is obviously my favorite era and when they told me that Limited Too was a part of this, I knew they were really bringing it back. It's such a beautiful way to launch this really fun new flavor."
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