Chipotle is commemorating National Fork Day on April 8, 2025, by launching the 'Extra Fork Collection' which features 53 black forks and two entrée cards. Priced at $30, it targets enthusiastic Chipotle fans, building on trends from previous releases like the 'Water' Cup Candle. This collection will be sold exclusively on chipotlegoods.com and allows Chipotle Rewards members a chance to win it through a point-exchange system. Additionally, fork-themed apparel will also be available, showcasing the unique branding strategy of the fast food chain.
"We love creating unexpected moments that ignite our passionate community and showcase their Chipotle fandom," said Stephnie Perdue, Chipotle's Vice President of Brand Marketing.
The Extra Fork Collection will be available for purchase exclusively on chipotlegoods.com starting at 9 a.m. PT on National Fork Day, Tuesday, April 8, 2025.
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