Barry's, a fitness brand founded in 1998, boasts 89 studios across 15 countries. Recently appointed CMO Jackie Lamping aims to enhance global marketing and digital outreach, leveraging her long-time client experience. Lamping focuses on community-first strategies, believing that strong client relationships build trust. The recent holiday sale underscored this, emphasizing a straightforward approach to marketing where the product shines without aggressive sales tactics. The upcoming campaign, 'Find Your Strength,' is designed to connect with new and returning clients, underscoring Barry's commitment to an intentional, results-driven workout experience in a vibrant community.
I think of the Barry's brand as something built through every interaction with every client over time. Right now, I'm still in 2024 mode as we review December's results.
Our approach is more, 'Here's the product. We think it's great, but if it's not for you, that's fine.' That approach works because the product is designed with intention.
The magic of Barry's, especially the energy of the Red Room, is something you can't replicate. The excitement of working out with their favorite trainers and friends adds to the experience.
Our campaign, Find Your Strength, is both a challenge and a way to engage new clients while re-inspiring longtime ones. It's about community and trust.
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