#celebrity-partnerships

#celebrity-partnerships

When Hollywood meets hamburgers, magic happens. Southern California's legendary Irv's Burgers has partnered with actor and producer Glen Powell's emerging condiment brand, Smash Kitchen, to create what might be the most talked-about limited edition burger of the season. The Friendsgiving Burger isn't just another celebrity collaboration: it's a strategic move that showcases how food and beverage companies are leveraging star power to drive menu innovation and seasonal sales.

Tom Holland and Robert Downey Jr. have announced a groundbreaking collaboration that bridges the worlds of premium non-alcoholic beer and artisanal coffee, creating two innovative products that challenge traditional category boundaries. The partnership between Holland's BERO and Downey Jr.'s happy® Coffee represents more than just a celebrity endorsement - it's a strategic move that highlights emerging trends in the beverage industry, where cross-category innovation and authentic brand partnerships are driving consumer engagement.

Devlin has shared in more than €1m in fees paid to directors of McGregor's management company over three years, benefiting from their joint business endeavors.