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Behind CeraVe's Michael Cera conspiracy - the skincare campaign that stole the Super Bowl

CeraVe's 'Michael Cera Conspiracy' campaign effectively blended humor and brand identity, gaining viral attention and achieving significant Super Bowl visibility.

Game Changer: Unveiling The Kim Kardashian Hollywood Game Legacy

Diving into unexpected opportunities can lead to success
Unconventional celebrity partnerships can be meaningful and effective

Behind CeraVe's Michael Cera conspiracy - the skincare campaign that stole the Super Bowl

CeraVe's 'Michael Cera Conspiracy' campaign effectively blended humor and brand identity, gaining viral attention and achieving significant Super Bowl visibility.

Game Changer: Unveiling The Kim Kardashian Hollywood Game Legacy

Diving into unexpected opportunities can lead to success
Unconventional celebrity partnerships can be meaningful and effective
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See Tom Brady's million-dollar watch collection that's headed to auction, including a custom Audemars Piguet

Tom Brady is auctioning luxury watches at Sotheby's, showcasing his passion for collecting and contributing to the luxury resale market.

Morning Docket: 08.20.24

Disney drops legal action relating to arbitration and consumer rights with Disney+.
Judge faces ethics training over undisclosed relationship with courtroom lawyer.
Missing billionaire and lawyer raise alarms post yacht sinking incident.
Adidas not held liable for risks associated with Kanye deal.
Judge receives a 30-day suspension amid ethics controversies.

The Kentucky Derby Rode Social Media to Gen Z Success

The Kentucky Derby is attracting a younger audience through social media and collaborations with popular figures.

Airbnb pone en renta la casa de Up'

Airbnb introduces Iconic stays, featuring unique partnerships with brands and celebrities.

Wayfair refreshes brand ahead of first large-format store opening

Wayfair launched a new campaign called 'Welcome to the Wayborhood' with celebrities like Kelly Clarkson and Lisa Vanderpump.
The campaign includes TV spots, social activations, and a collaboration with Pinterest, reflecting Wayfair's focus on engaging evolving consumers.

The Children's Place hopes celebs' star power will help boost brand awareness

The Children's Place is shifting its marketing strategy to focus more on digital marketing and less on in-store advertising.
The company is partnering with celebrities like Snoop Dogg and Mariah Carey to target millennial mom shoppers.
The Children's Place has closed about 40% of its stores and is investing more in paid social, influencers, and celebrity partnerships.

Reese's Book Club lands exclusive audiobook experience in Apple Books

Reese's Book Club finds official home in Apple Books, boasts tremendous influence in driving book sales.

Can co-opting celebrities, luxury and fossils power up the art business?

The art world is expanding offerings to include more celebrity and entertainment-based items alongside traditional fine art pieces.
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