Marketing Briefing: Inside the evolution of celebrity brand partnershipsThe marketing landscape is evolving with a focus on celebrity partnerships, exemplified by Nike's collaboration with Kim Kardashian.
Bad Bunny's Underwear Campaign Generates $8.4 Million in Media Exposure for Calvin KleinCalvin Klein's collaboration with Bad Bunny generated substantial media impact within a short timeframe, reflecting successful celebrity marketing.
Behind CeraVe's Michael Cera conspiracy - the skincare campaign that stole the Super BowlCeraVe's 'Michael Cera Conspiracy' campaign effectively blended humor and brand identity, gaining viral attention and achieving significant Super Bowl visibility.
Marketing Briefing: Inside the evolution of celebrity brand partnershipsThe marketing landscape is evolving with a focus on celebrity partnerships, exemplified by Nike's collaboration with Kim Kardashian.
Bad Bunny's Underwear Campaign Generates $8.4 Million in Media Exposure for Calvin KleinCalvin Klein's collaboration with Bad Bunny generated substantial media impact within a short timeframe, reflecting successful celebrity marketing.
Behind CeraVe's Michael Cera conspiracy - the skincare campaign that stole the Super BowlCeraVe's 'Michael Cera Conspiracy' campaign effectively blended humor and brand identity, gaining viral attention and achieving significant Super Bowl visibility.
Communicator spotlight: Kim Chappell, chief brand officer of BobbieBuilding a company on a brand ensures that actions are aligned with its purpose and drive awareness on important issues.
Inside Barry's Community-First Approach and How It Organically Forms Brand PartnershipsBarry's emphasizes community-driven marketing over sales, engaging clients through intentional experiences and a positive workout culture.
See Tom Brady's million-dollar watch collection that's headed to auction, including a custom Audemars PiguetTom Brady is auctioning luxury watches at Sotheby's, showcasing his passion for collecting and contributing to the luxury resale market.
Morning Docket: 08.20.24Disney drops legal action relating to arbitration and consumer rights with Disney+.Judge faces ethics training over undisclosed relationship with courtroom lawyer.Missing billionaire and lawyer raise alarms post yacht sinking incident.Adidas not held liable for risks associated with Kanye deal.Judge receives a 30-day suspension amid ethics controversies.
The Kentucky Derby Rode Social Media to Gen Z SuccessThe Kentucky Derby is attracting a younger audience through social media and collaborations with popular figures.
Airbnb pone en renta la casa de Up'Airbnb introduces Iconic stays, featuring unique partnerships with brands and celebrities.
Reese's Book Club lands exclusive audiobook experience in Apple BooksReese's Book Club finds official home in Apple Books, boasts tremendous influence in driving book sales.
Can co-opting celebrities, luxury and fossils power up the art business?The art world is expanding offerings to include more celebrity and entertainment-based items alongside traditional fine art pieces.