Gen Alpha is redefining social interactions by using video games, such as Roblox and Fortnite, as their main platforms for building friendships and expressing identities. Unlike Millennials and Gen Z, who engaged with social media as a primary social outlet, Gen Alpha uses it more as a cultural curation tool, observing rather than engaging. This shift prompts brands to rethink their marketing strategies, as relying on past generational behaviors may not resonate with this new audience that could wield significant spending power in the future.
Like plenty of Millennials and Gen Z, my version of after-school socializing meant hanging at the mall... But for Gen Alpha, those spaces might as well be artifacts.
Games such as Roblox and Fortnite aren't just entertainment for Gen Alpha; they're where friendships are built and identities are expressed.
Gen Z and Millennials were the guinea pigs of growing up online... Gen Alpha, on the other hand, has taken notes.
Rather than using social media to connect with friends, they treat it more like a cultural mood board.
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