Report finds that LGBTQ people now make up 9.3% of US population | amNewYorkOver 9% of the US population identifies as LGBTQ, marking significant year-over-year growth since 2012.
More adults than ever - including 23% of Gen-Z - identify as LGBTQ+LGBTQ+ identification among U.S. adults has reached an all-time high of 9.3% in 2024.The rise in LGBTQ+ identification is notably higher among younger generations.
Percentage of US adults identifying as LGBTQ+ more than doubles since 2012The proportion of US adults identifying as LGBTQ+ has more than doubled since 2012.Bisexuals make up the largest proportion within the LGBTQ+ population.
Report finds that LGBTQ people now make up 9.3% of US population | amNewYorkOver 9% of the US population identifies as LGBTQ, marking significant year-over-year growth since 2012.
More adults than ever - including 23% of Gen-Z - identify as LGBTQ+LGBTQ+ identification among U.S. adults has reached an all-time high of 9.3% in 2024.The rise in LGBTQ+ identification is notably higher among younger generations.
Percentage of US adults identifying as LGBTQ+ more than doubles since 2012The proportion of US adults identifying as LGBTQ+ has more than doubled since 2012.Bisexuals make up the largest proportion within the LGBTQ+ population.
Nearly half of UK investors are under 30, with Gen Z favouring crypto and millennials prioritising ethical investments - London Business News | Londonlovesbusiness.com43% of UK investors are under 30, indicating a shift in investment behaviors towards younger generations.
Stuffy, unhealthy or just mid' are young people over wine?Young people are losing interest in wine, impacting its future market share.Wine consumption is declining significantly, especially among millennials and Gen Z.
Nearly half of UK investors are under 30, with Gen Z favouring crypto and millennials prioritising ethical investments - London Business News | Londonlovesbusiness.com43% of UK investors are under 30, indicating a shift in investment behaviors towards younger generations.
Stuffy, unhealthy or just mid' are young people over wine?Young people are losing interest in wine, impacting its future market share.Wine consumption is declining significantly, especially among millennials and Gen Z.
Beta Babies Are Here - How Do We Support Them In Such A Volatile World?Generation Beta will face unprecedented societal, technological, and economic changes according to current adult predictions.
DashCon 2.0 + Gen Z mall maniaDifferent generational cohorts have distinct lifestyle aspirations, such as flexibility in work and a desire for financial security.
How Different Generations Will Shop This Holiday Season | AdExchangerMarketers should tailor their strategies for holiday shoppers based on generational spending habits and preferences.
Instant regret: why is the UK still addicted to the worst kind of coffee?Instant coffee, widely consumed in the UK, reflects the national character of seeking quick solutions to life's mundane realities.
How Different Generations Will Shop This Holiday Season | AdExchangerMarketers should tailor their strategies for holiday shoppers based on generational spending habits and preferences.
Instant regret: why is the UK still addicted to the worst kind of coffee?Instant coffee, widely consumed in the UK, reflects the national character of seeking quick solutions to life's mundane realities.
Gen Z far less likely to be atheists than parents and grandparents, new study revealsYounger generations show increased spirituality, challenging assumptions of a decline in religious beliefs.
Younger generations are most likely to pursue home renovationsHigh home prices are prompting homeowners to renovate rather than move, with younger generations leading renovation trends. Most homeowners have no plans to leave their homes.
The Surgeon General's Warnings About Alcohol Hit Restaurants at a Tricky TimeSurgeon General's warning about alcohol and cancer comes during a decline in restaurant sales affected by changing consumer behaviors.
Redefining Hong Kong's workforce for the futureCompanies must evolve workplace models to align with Gen Z's values, emphasizing flexibility, well-being, and technology to drive employee satisfaction.
'My best friend': Gen Zers are gushing about ChatGPT on TikTokChatGPT's popularity surged, especially among younger users, for its perceived empathy, intelligence, and role in daily life.
Facebook says, 'how do you do, fellow kids?' | TechCrunchFacebook's popularity among teens has sharply declined, reflecting changing social media dynamics and interests.
The 880-year-old B&B embracing Gen Z marketingA historic bed and breakfast successfully appealed to younger audiences by using Gen Z humor in its marketing strategy.
Corporations are trying to co-opt Gen Z slang. It's going as well as you'd imagineMiddle-aged employees are adopting Gen Z slang in a new viral marketing trend, promoting wider audience engagement.
'My best friend': Gen Zers are gushing about ChatGPT on TikTokChatGPT's popularity surged, especially among younger users, for its perceived empathy, intelligence, and role in daily life.
Facebook says, 'how do you do, fellow kids?' | TechCrunchFacebook's popularity among teens has sharply declined, reflecting changing social media dynamics and interests.
The 880-year-old B&B embracing Gen Z marketingA historic bed and breakfast successfully appealed to younger audiences by using Gen Z humor in its marketing strategy.
Corporations are trying to co-opt Gen Z slang. It's going as well as you'd imagineMiddle-aged employees are adopting Gen Z slang in a new viral marketing trend, promoting wider audience engagement.
Are Baby Boomers Being Too Stingy With Their $105 Trillion Nest EggBaby Boomers plan to enjoy their wealth during their lifetime rather than pass it on to heirs, reflecting a shift in generational values.
The Great Wealth Transfer is coming: Here's how much younger Americans expect to inherit from their parentsTrillions are expected to be transferred from older generations to younger ones in the upcoming decades.Half of Americans expect to inherit money in their lifetimes, showing optimism about future wealth.Parents are increasingly ambitious about the size of inheritances they want to leave for their children.
Are Baby Boomers Being Too Stingy With Their $105 Trillion Nest EggBaby Boomers plan to enjoy their wealth during their lifetime rather than pass it on to heirs, reflecting a shift in generational values.
The Great Wealth Transfer is coming: Here's how much younger Americans expect to inherit from their parentsTrillions are expected to be transferred from older generations to younger ones in the upcoming decades.Half of Americans expect to inherit money in their lifetimes, showing optimism about future wealth.Parents are increasingly ambitious about the size of inheritances they want to leave for their children.
Forget Doom Scrolling, 'New' Social Media is Built Different | Man of ManySocial media audiences are migrating from established platforms like Twitter and TikTok to alternatives like Bluesky due to content saturation and disillusionment.
Dear Diners, You Don't Have to Help Clear the Table at a Sit-Down RestaurantSelf-bussing can be counterproductive and interfere with waitstaff responsibilities, particularly when diners are overly eager to assist.Younger diners often feel a need to help and take ownership, but this may disrupt the service experience.
Reality check: AI romances are no answer to our social illsThe acceptance of AI in romantic contexts among youth signifies a potential shift in societal norms.
How nostalgia became the go-to strategy for influencer marketingNostalgia marketing effectively connects audiences to the past, leveraging emotional ties to evoke feelings and drive engagement.
Council Post: How Younger Marketers Are Shaping The Future Of B2BB2B marketing has evolved significantly, integrating technology and innovative tactics to adapt to changing buyer behaviors.
How nostalgia became the go-to strategy for influencer marketingNostalgia marketing effectively connects audiences to the past, leveraging emotional ties to evoke feelings and drive engagement.
Council Post: How Younger Marketers Are Shaping The Future Of B2BB2B marketing has evolved significantly, integrating technology and innovative tactics to adapt to changing buyer behaviors.
New horizons for data-driven direct mail marketing | MarTechDirect mail marketing remains impactful as it engages consumers significantly more than emails when it is relevant and respectful.
Salma Hayek Pinault and her billionaire husband keep their finances separate - just like many Gen Z and millennial couplesCelebrities like Salma Hayek Pinault exemplify a trend where high-net-worth couples choose to maintain separate finances rather than joint accounts.
Meh: A candy corn storyRaisins are often deemed the worst Halloween candy, but their nostalgic value contrasts sharply with the sweet treats expected during Halloween.
Opinion: Whether it's a vote or a plastic bottle, each one mattersYounger generations often feel their individual actions, like voting and recycling, don't make a difference, leading to lower participation rates.
Brewbound Live 2024: Foresight Factory on Evolving Demos, the New Longevity Mindset and the Growing Childfree PopulationThe 2024 Brewbound Live conference will focus on generational consumer insights for the beverage-alcohol industry.
Baby boomers-not Gen Z-are now the main generation holding down multiple jobs to make ends meetBaby boomers are increasingly taking on multiple jobs due to rising living costs and inadequate retirement savings.
New stats show how many people identify as LGBTQ+ in the USLGBTQ+ identification in the US has reached nearly 8%, reflecting significant societal shifts since 2012.
LGBTQ+ identification reaches new high of 7.6 percent among U.S. adults: GallupThe proportions of U.S. adults identifying as LGBTQ+ have increased over the years, reaching 7.6% in 2023.Younger generations are driving the growth in LGBTQ+ identification, with Generation Z and Millennials showing higher percentages.
New stats show how many people identify as LGBTQ+ in the USLGBTQ+ identification in the US has reached nearly 8%, reflecting significant societal shifts since 2012.
LGBTQ+ identification reaches new high of 7.6 percent among U.S. adults: GallupThe proportions of U.S. adults identifying as LGBTQ+ have increased over the years, reaching 7.6% in 2023.Younger generations are driving the growth in LGBTQ+ identification, with Generation Z and Millennials showing higher percentages.
Opinion | The Possible Meanings of a Masculine Religious RevivalYounger men are increasingly attending churches, challenging the historical gender gap in American religion.
10 Work-From Home Business Ideas To Start In 2024More than half of working Americans are engaged in side hustles to achieve financial stability and personal growth.
More than 50% of UK investors now looking for manifestos in business proposals - London Business News | Londonlovesbusiness.comOver half of Brits are using manifestation as a key strategy for achieving their dreams.
10 Work-From Home Business Ideas To Start In 2024More than half of working Americans are engaged in side hustles to achieve financial stability and personal growth.
More than 50% of UK investors now looking for manifestos in business proposals - London Business News | Londonlovesbusiness.comOver half of Brits are using manifestation as a key strategy for achieving their dreams.
Seeing the Fashion World Through the Eyes of an 8-Year-OldYouthful creativity in fashion is thriving, as seen through aspiring designer Max Alexander's journey.
Gen Alpha's retro back-to-school shopping lists shock Millennials with new 'status symbols'Gen Alpha is embracing retro school supplies once favored by millennials, signaling nostalgia and generational trends.
Gen Z is more likely to use social commerce during the holidays than other age groupsSocial media is projected to drive significant holiday shopping, with 42% of consumers likely to purchase gifts through it.
US adults spend most social media time on Facebook-but not Gen ZUS adults spend an average of 20 minutes on social media daily, reflecting generational trends and platform preferences.
Don't look now but Gen Alpha already has billions in spending power-and they want Nike and StarbucksGen Alpha kids exhibit strong financial assertiveness and spending habits, driven by factors like easy digital transactions.
'This Generation Will Not Be Deterred': Millennial Homeownership Is on the Rise Despite Affordability IssuesYounger millennials rely on family help to buy homes.Millennials are the largest group of homebuyers, with older members more likely to be repeat buyers.
These popular names are 'old fashioned,' according to kids. Did yours make the list?Old person names evolutionClassics vs. trendy names
Almost a quarter of Gen Z adults identify as LGBTQ+7.6% of U.S. adults identify as LGBTQ+ - a new recordGen Z more likely to identify as LGBTQ+
Silver Is Serving-Again! Why This Nostalgic Tabletop Trend Will Never TarnishSilver tableware is making a comeback among younger generations for its chic and timeless appeal.