Deloitte's "2025 Digital Media Trends" report showcases evolving consumer behaviors regarding media consumption, highlighting that U.S. consumers spend about six hours daily engaging with various media forms. The survey indicates a preference for Smart TVs for traditional viewing while mobile devices are favored for social media and video. Notably, Gen Z and Millennials connect more deeply with social media content and are keen on seeing their favorite creators in traditional formats, illustrating a generational shift in media consumption and engagement.
This year's report, "2025 Digital Media Trends," highlights the growing importance of social platforms and how they shape entertainment preferences across different generations.
Consumers, on average, engage with media for six hours daily, and preferences vary significantly among generations, indicating a shift towards digital engagement.
Younger consumers, particularly Gen Z and Millennials, favor social media for its relatable content and express desire for their favorite creators to transition into traditional media.
Smart TVs remain the preferred choice for watching shows and movies, while mobile devices dominate for social media and video consumption among all age groups.
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