#media-consumption
#media-consumption

Why Brands Should Prepare for the Rise of Super Fans

Smartphones, social media, and streaming platforms fuel the rise of super fans

Younger generations align their identity with favorite media influences. [ more ]

Marketing Dive

Media industry

Social rapidly replacing TV as America's primary news source: YouGov's media report | Marketing Dive

American consumers are increasingly relying on social media as their primary source of news, while TV news is losing dominance.

Streaming/on-demand TV is the fastest growing ad medium for consumer attention.

Consumers are willing to pay to access magazine content online. [ more ]

Social Media Today

Social media marketing

New Report Looks at Emerging Trends in Social Media and Messaging App Use

TV is no longer the primary news source for 25% of US adults, while social media usage as a news source is increasing.

WhatsApp usage is up 9% compared to last year's report, reflecting the trend of more privacy-focused apps. [ more ]

www.nytimes.com

US politics

Do Political Ads Even Matter Anymore?

Political advertising may be losing its efficacy in the Trump era due to changing media behavior and a smaller universe of persuadable voters.

Traditional TV ads may only reach a fraction of Republican voters in Iowa, as viewers switch to streaming and social media. [ more ]

moresocial-media

Nieman Lab

2 days ago

Media industry

Most Americans say local news is important. But they're consuming less of it.

Local journalism can be impactful and recognized through prestigious awards like the Pulitzer Prizes. [ more ]

Poynter

2 days ago

Media industry

Nearly two-thirds of Americans think local news outlets are doing fine financially, survey finds - Poynter

63% of adults believe local news providers are financially successful, despite the reality of the industry's decline. [ more ]

Calm Sage - Your Guide to Mental and Emotional Well-being

1 day ago

Film

Movies And Personality: What Your Favorite Movie Genre Says About You?

Favorite movie genres can reveal insights into personalities based on research and psychological facts. [ more ]

IndieWire

1 week ago

Writing

Jane Schoenbrun on How the Dread and Deterioration of 'Twin Peaks: The Return' Influenced 'I Saw the TV Glow'

Jane Schoenbrun's film 'I Saw the TV Glow' explores the impact of media consumption on identity and reality, echoing the themes of David Lynch's 'Twin Peaks: The Return.' [ more ]

The Cool Down

1 week ago

Shopper astounded after encountering bizarre new ad placement in store: 'What's next?'

The impact of ad creep on people can be significant. [ more ]

EMARKETER

US adults are spending more time with digital video and less time with traditional tv

US adults will spend 55 minutes more per day with digital video than with traditional TV in 2024.

TV's decline in time spent will be more moderate than previously expected, while digital video usage continues to rise. [ more ]

The Drum

The Drum

Kids have increasing influence on family purchasing decisions.

Teens in the UK show significant influence over tech devices and TV subscriptions. [ more ]

Adweek

NBCU's Romina Rosado on the Evolutiotion of Media Consumption

Diversification of content offering

Adapting to younger audience preferences [ more ]

MarTech

2 months ago

Political polarization reflected in voters' shopping, media habits | MarTech

Consumers' political affiliation influences shopping habits and media consumption.

Advertisers need to target independent voters with tailored messages to avoid wasted spend. [ more ]

MarTech

2 months ago

American Black consumers: More diverse, demanding and reachable than ever | MarTech

America's Black population is becoming more diverse and includes a growing number of immigrants and their children.

Black Americans spend nearly 12 hours per day with media, with TV playing a significant role. [ more ]

Axios

2 weeks ago

Deliverability

Harvey Weinstein's rape conviction overturned by New York appeals court

Dive deep into impactful news. [ more ]

Lifewire

Podcast

Google Podcasts Is Gone, and That's Great News

Google Podcasts app has been shut down by Google, with podcasts now integrated into YouTube Music.

There is confusion in understanding what podcasts actually are, with the term used loosely for various types of episodic audio or video content on the internet. [ more ]

Podcaster News

Podcast

KS&R Report: Podcasts Are Replacing Traditional Media Consumption - Podcaster News

Podcasts are replacing traditional media consumption across generations. Gen Z and Millennials listen most frequently. Different generations prefer specific podcast genres. Video podcasting, particularly on YouTube, is popular especially among men. Increased use of AR, VR, and interactive features is expected for future podcast content. [ more ]

GameSpot

Video games

Fandom Study Reveals Entertainment Fans Are "Switching" To Gaming In Big Numbers

Gaming is the top activity switch for entertainment fans.

Video games are perceived as more interactive and engaging than movies/TV. [ more ]

www.theguardian.com

Social media is making kids sad and it's bad news for democracy | Van Badham

Social media negatively affects teens' mental health

Unhappiness in young people correlates with social media usage [ more ]

www.mercurynews.com

Harriette Cole: Why is this kid a bully? Here's a clue, Mom.

Deep dive into a child's online presence and media consumption to understand the reasons behind bullying behavior

Finding an accountability partner for a fitness journey without feeling shy or vulnerable [ more ]

www.documentjournal.com

What it is, what it was, what it should cost

Subscription services have become a dominant form of media consumption, replacing physical media like DVDs and VHS tapes.

Subscription services create a sense of accessibility but also perpetuate a cycle of perpetual payment and decrease ownership. [ more ]

Relay FM

Clockwise #536: Spay and Neuter Your Pets - Relay FM

Understanding how and where we consume media is essential for content creators and advertisers.

The CES event showcases innovative technology that could impact the future of media consumption. [ more ]

www.nytimes.com

US Elections

Republicans Who Do Not Regularly Watch Fox Are Less Likely to Back Trump

Republicans who rely on nonconservative mainstream media are less likely to support Trump.

Media habits can influence Republican views and support for Trump. [ more ]

www.nytimes.com

2 months ago

Books

What's in Our Queue? Alex Neptune' and More

Diverse Media Consumption

Cultural Exploration [ more ]

www.nytimes.com

5 months ago