The article critiques modern media consumption habits, particularly the detrimental effects of infinite scrolling and second screening. Aza Raskin's analogy of infinite scroll as 'behavioral cocaine' underscores this concern. It highlights the importance of reading books as a means to cultivate focused attention, empathy, and a sense of historical coherence—qualities diminished by the distractions of social media. Additionally, the rise of second screening changes how content is produced, often leading to simpler narratives that cater to distracted audiences, suggesting a societal shift towards fragmented attention.
Infinite scroll is like taking behavioral cocaine...sprinkling it all over your interface.
The practice doesn't just fire neurons and hone focus - it cultivates empathy, it rewires your relationship to time and space.
So many show runners have been given notes by the streaming channels: 'This isn't second screen enough.'
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