YouTube has solidified its position in the podcast delivery landscape by reaching 39% of the market as of April 2025, according to recent data from Signal Hill Insights and Cumulus Media. Spotify follows with 21%, while Apple has declined to an 8% share. This shift highlights the growing importance of YouTube in the audio space, although it has yet to dominate. Additionally, Edison Research will present a Gen Z Audio Report, exploring the audio habits and interests of young Americans, offering insights into their media consumption and lifestyle choices.
YouTube has grown its influence in podcast delivery over the past six years, currently holding 39%, while Spotify and Apple significantly lag behind.
The upcoming Gen Z Audio Report will offer insights into the audio habits and media preferences of U.S. youth, covering a wide range of topics.
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