The Spring Podcast Download report by Cumulus Media and Signal Hill Insights, surveyed weekly podcast consumers to explore their preferences and engagement with podcasts. Key findings reveal that YouTube continues to dominate as the primary platform, although there is no overarching leader among podcast services. Notably, a significant portion of listeners, especially newcomers, favor podcasts that feature video presentations, with many willing to switch platforms for better content availability. Additionally, consumer interactions with podcast hosts and advertisers are evolving, showcasing changing dynamics in the podcasting landscape.
YouTube is not a walled garden of podcasts: 72% of weekly podcast consumers who have...
Collection
[
|
...
]