#consumer-research

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Toilet seat and burial plot: 21% of Britons given unwanted Christmas gifts, Which? finds

Many Britons receive unwanted Christmas gifts each year, with one in five reporting such experiences.
Some retailers extend their return policies during the holiday season.

Did you wait to buy a car this holiday? See 10 best times to purchase a used vehicle

Waiting until the end of the year provides significant savings on used cars, with optimal times being Christmas Eve, New Year's Eve, and New Year's Day.

The 12 Absolute Best Natural Gas Grills, According To Reviews - Tasting Table

Grilling is a significant aspect of American culinary culture, with a majority of homeowners participating.
Natural gas and propane grills each offer distinct advantages, influencing consumer choices.
Grill performance is significantly impacted by BTU capacity, making it a key metric for evaluation.

Supreme Court Agrees to Hear Fresh Challenge to Agency Power

The Supreme Court is reconsidering the nondelegation doctrine, impacting federal agency powers and accountability.

Jeans worth 15 found to be more durable than those worth 150

Lower-priced clothing can outperform more expensive items in durability, challenging traditional views on quality based on price.
#advertising

Study: Avid podcast listening across established and emerging global markets (Acast)

Podcast listeners invest significant time weekly, averaging six hours, which is consistent across emerging and established markets.

Most consumers prefer ads to paying for ad-free (IAB) - RAIN News

Consumers prefer paid subscription to free listening when ads are in the audio.
Most consumers would prefer to get more ads in turn for having to pay nothing for websites/apps.

Netflix Goes All In on Ad Tier at First In-Person Upfront

Netflix is enhancing its adtech platform to provide advertisers with new insights and expand its buyer market.

Study: Avid podcast listening across established and emerging global markets (Acast)

Podcast listeners invest significant time weekly, averaging six hours, which is consistent across emerging and established markets.

Most consumers prefer ads to paying for ad-free (IAB) - RAIN News

Consumers prefer paid subscription to free listening when ads are in the audio.
Most consumers would prefer to get more ads in turn for having to pay nothing for websites/apps.

Netflix Goes All In on Ad Tier at First In-Person Upfront

Netflix is enhancing its adtech platform to provide advertisers with new insights and expand its buyer market.
moreadvertising

Warning to convenience store shoppers over essentials like milk, bread and butter

Shoppers at UK convenience stores may pay significantly more for essentials, with annual increases potentially reaching hundreds of pounds.
#marketing-strategies

Majority of marketers use YouTube as an awareness driver

Marketers are increasingly focusing on brand awareness goals through YouTube rather than conversion goals.

Consumer Research Strategies for Data-Driven Marketing Excellence

Consumer research provides crucial insights into customer needs and behavior for effective marketing strategies.
Techniques like surveys, focus groups, and digital analytics help understand and meet evolving consumer demands.

Majority of marketers use YouTube as an awareness driver

Marketers are increasingly focusing on brand awareness goals through YouTube rather than conversion goals.

Consumer Research Strategies for Data-Driven Marketing Excellence

Consumer research provides crucial insights into customer needs and behavior for effective marketing strategies.
Techniques like surveys, focus groups, and digital analytics help understand and meet evolving consumer demands.
moremarketing-strategies

Knit Raises $9M to Accelerate AI-Powered Consumer Insights Platform

Knit is revolutionizing consumer research with AI, significantly speeding up data analysis and insights generation.
#digital-marketing

Enhance content and customer experience using generative AI - DataScienceCentral.com

88% of consumers research products before buying, emphasizing the need for marketers to focus on personalized digital content.

79% of UK Auto Intenders Open to Switching Brands, Teads Reports

Understanding auto buying behavior is crucial for brands to navigate evolving market dynamics effectively.

Enhance content and customer experience using generative AI - DataScienceCentral.com

88% of consumers research products before buying, emphasizing the need for marketers to focus on personalized digital content.

79% of UK Auto Intenders Open to Switching Brands, Teads Reports

Understanding auto buying behavior is crucial for brands to navigate evolving market dynamics effectively.
moredigital-marketing

Millennials: have you recently taken a cruise for the first time?

The cruise industry is increasingly attracting younger travelers, moving beyond its traditional baby boomer base.
Demand for cruises is strong, signaling a shift towards family-oriented experiences for millennials.

Netflix's ad tier has 40 million users already

Netflix's ad-supported tier has 40 million monthly users, with high engagement rates.

How to build trust and loyalty in retail with reception marketing | MarTech

Consumers rely on online research for purchase decisions.
Brands must provide valuable information to build trust and relationships with consumers.
Retail brands need to be present and authentic online to prevent losing attention to competitors.

GetWhy, a market research AI platform that extracts insights from video interviews, raises $34.5M | TechCrunch

GetWhy raised $34.5 million in Series A funding from PeakSpan Capital for their AI-enabled consumer research platform with big-name clients like Nestlé and Nike.

Elevating Brands in a Competitive Arena

Prioritize audience-centric messaging over brand-centric approaches for building connections.
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