#creative-marketing

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CityAM
5 days ago
Marketing

London's most respected ad guru on why data giants Publicis and WPP have it wrong

Advertising landscape is evolving, shifting towards more creative and culturally relevant approaches. [ more ]
Inc.com
2 weeks ago
Marketing

The Surprising Hiring Hack That Helped an Underwear Brand Grow Its Community

Thinking creatively in marketing can lead to unexpected success, like using Tinder for casting models. [ more ]
Forbes
1 month ago
Marketing

Council Post: Mastering Modern Marketing: Strategies For Today's Business Landscape

Effective marketing strategies are crucial for business growth and brand awareness in today's digital landscape. [ more ]
The Drum
1 month ago
Marketing

The imaginary marketing awards: Ad execs' unsung campaign heroes (and villains)

Marketing awards categories evolve with the times and must stay relevant to industry trends.
Awards recognize innovative and creative marketing strategies, showcasing brands that effectively engage with consumers. [ more ]
The Drum
1 month ago
Marketing

Ad of the Day: Greenpeace invites Danes to a funeral for a fjord

Greenpeace shifted its communication style to mix grief, hope, and humor in a thought-provoking climate change campaign.
The campaign by Greenpeace aimed to draw attention to the devastating effects of toxic waste and fertilizers on Denmark's waterways through a unique 'Funeral for the fjord' concept. [ more ]
The Drum
1 month ago
Marketing

Ad of the Day: Tinder seeks a 'VP of Ghost Hunting' to revamp dating etiquette

Tinder's April Fools' prank tackles modern dating dilemma of ghosting.
The fake job role created by Tinder emphasizes the importance of communication and closure in dating. [ more ]
Creative Bloq
2 weeks ago
Graphic design

"Covid was really the making of us": A day in the life of syn co-founder Chris Newell

Chris Newell's journey from a small team to a team of 34 with a growing turnover showcases impressive agency growth. [ more ]
The Drum
2 months ago
Marketing

Ryan Reynolds gets 'explicit' about Mint Mobile's new promotion

Affordable wireless plan with colorful vocabulary by Ryan Reynolds
Mint Mobile offers $15/month plan, contrasting with Verizon's price increase. [ more ]
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