#audio-advertising

#audio-advertising

Frequent audio advertising listeners are more likely to spend on home improvement compared to TV viewers, with AM/FM radio showing notable sales impact.

Many agencies overlook audio media despite its immense potential for audience reach.

Podcasts can effectively engage younger audiences, providing a robust alternative to traditional TV metrics.

Nielsen’s inclusion of podcasting in their planning tools marks progress for audio advertising visibility.

Sonnant has launched a Programmatic Marketplace Platform that revolutionizes audio advertising with unified publisher partnerships and enhanced targeting capabilities.

Data and AI can overcome advertisers' unwillingness to invest in audio advertising.