#audio-advertising

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Marketing Dive
2 weeks ago
Marketing

Budweiser turns songs mentioning the brand into targeted ads on Spotify

Budweiser's 'UninterruptAds' turns songs mentioning the brand on Spotify into targeted ads to reach users without interrupting music. [ more ]
App Developer Magazine
3 weeks ago
Marketing

Odeeo hires Spotify executive James Cowan| App Developer Magazine

Odeeo hires industry veteran James Cowan for US expansion. [ more ]
Podcaster News
3 weeks ago
Marketing

Sonnant and Barometer Dispel Unfounded Fears About Brand Safety - Podcaster News

Data and AI can overcome advertisers' unwillingness to invest in audio advertising. [ more ]
RAIN News
1 month ago
Marketing

Digital audio ad revenue reaches new high for 2023 (IAB annual report) - RAIN News

It's noted that audio advertising, including podcasts and streaming services, continues to achieve strong growth amidst the digital advertising landscape. [ more ]
RAIN News
1 month ago
Podcast

RAIN Notes: Friday, April 12 - RAIN News

The launch of a disruptive podcast featuring interviews with award-winning television creatives.
The announcement of the 2024 IAB Podcast Upfront event with a hybrid format. [ more ]
Podcaster News
1 month ago
Marketing

Triton Digital Partners With ID5 To Enhance Audio Targeting - Podcaster News

Partnership between Triton Digital and ID5 enhances audio advertising targeting and compliance with privacy regulations.
ID5's universal identifier ensures secure user identification in audio advertising, enabling better engagement with audiences. [ more ]
Digiday
2 months ago
Podcast

Audio agency ARM looks to boost streaming buys in podcasting with its own audience buying platform

Brands can access customized audio solutions through ARM Pro for targeted audience purchasing.
ARM aims to optimize ad-buying by ensuring ads reach intended audiences in podcasts and streaming platforms. [ more ]
#audio advertising
RAIN News
5 months ago
Marketing

Fewer words; better results. Quantifying the "Creative Standout" metric in audio advertising. - RAIN News

Word density is an important consideration in audio advertising for brand standout and campaign response.
The Creative Standout score is a metric that measures word density in audio ads.
A study found that lower word density leads to greater brand standout and increased web response. [ more ]
rainnews.com
6 months ago
Podcast

Spotify expands SPAN audio marketplace in four continents

Spotify is expanding its Spotify Audience Network (SPAN) to Sweden, Brazil, Mexico, and Japan.
SPAN allows advertisers to connect with listeners across a wide range of content, including podcasts.
The number of participating publishers in SPAN has grown over 70% in the past year. [ more ]
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