#audio-advertising

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fromExchangewire
8 hours ago

Novicue Launches SSP - Redefining Digital Ads with Intelligent Inventory Management & Result-Driven Solutions

Addressing the market's growing demand for unified programmatic solutions, Novicue has launched a future-focused supply-side platform (SSP) that combines CTV and audio advertising capabilities with premium inventory access. Novicue's SSP is a one-stop solution for brands, independent agencies, and publishers looking to harness the potential of CTV and audio advertising. Brands and agencies can partner with the SSP to access a wide pool of brand-safe, verified publishers and target their ads to the right audiences at the right time.
Marketing tech
fromExchangewire
1 day ago

Major UK Charity's Flagship Event Hits 3x CTR Benchmark with Covatic's Audience Retargeting Technology

Covatic and Octave's Audience Retargeting delivered targeted audio and display ads to 900,000 listeners, achieving a 0.17% click-through rate.
fromExchangewire
3 days ago

AdLarge, the fwd. network, & NumberEight Partner to Bring Privacy-First Audience Targeting to Audio Advertisers

AdLarge and the fwd. network partner with NumberEight to deliver privacy-first, AI-driven, scalable audio ad targeting that optimizes performance without cookies or IDs.
E-Commerce
fromAdExchanger
1 week ago

Wondercraft Launches AI Tool To Speed Up Audio Ad Production | AdExchanger

Audio advertising is increasingly popular but underfunded, inspiring the development of AI tools like Wonda to enhance content creation.
Podcast
fromRAIN News
2 weeks ago

Podcast ad spending climbs in Q2; eight of top 10 spenders repeat. (Magellan Benchmark Report)

Podcast advertising spending and number of advertisers are increasing, with financial services leading the industry. Host-read ads still dominate, but produced ads are gaining traction.
fromRAIN News
2 weeks ago

RAIN Notes: August 12

Amaze Media Labs is releasing YouTube Promotion Campaigns, a proprietary growth solution to drive video views, engagement, and subscriber growth on YouTube through targeted ad placements.
Podcast
#podcasting
more#podcasting
Marketing
fromThe Drum
1 month ago

Jet2 is NOT a lesson in viral marketing, it's a wake-up call to the power of audio

Jet2's jingle exemplifies the enduring effectiveness of audio in marketing, resonating widely in popular culture.
fromExchangewire
1 month ago

'Agility and Impact': the Biggest Current Opportunities in Audio

Programmatic audio advertising offers brands personalized engagement opportunities and measurable results in the evolving audio landscape.
Podcast
fromPodcaster News
2 months ago

Podscribe Releases Q2 2025 Performances Benchmark Report Featuring First-Ever Global Audio Ad Metrics - Podcaster News

The Q2 2025 PPB Report offers insights into international audio ad measurement and performance benchmarks.
Podcast
fromEntrepreneur
2 months ago

How AudioGO Is Making Podcast Advertising Accessible to Small Businesses | Entrepreneur

AudioGO makes podcast advertising accessible for small businesses, transforming marketing strategies for a large and growing consumer base.
Podcast
fromPodcaster News
3 months ago

Podcast Platform Podeo Signs Exclusive Advertising Partnership With SMC Group - Podcaster News

SMC Group and Podeo partner to reshape digital and audio advertising in MENA, benefiting brands and podcast creators.
fromPodcaster News
4 months ago

Audion Launches Sense - New AI Powered Tool Predicts Impact of Audio Ads Before Broadcast - Podcaster News

Sense is the first time artificial intelligence, creativity, and outcome-driven thinking have been combined in more than 3,000 audio campaigns to provide in-depth understanding of campaign success factors.
Media industry
fromForbes
4 months ago

Apollo Exposed: What 400M Fake Ad Requests Reveal About Fraud

A sophisticated ad fraud scheme named Apollo exploited the audio advertising market, accounting for 400 million fraudulent requests daily.
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