Octave partnered with Covatic to run a flagship fundraising event retargeting campaign that delivered 5.1 million audio impressions and retargeted 1.9 million display impressions. The campaign targeted 900,000 unique listeners with personalised audio messages and achieved a 0.17% click-through rate, three times the industry display benchmark. Covatic used a privacy-compliant, cross-platform Audience Retargeting solution to re-engage users across digital properties and convert single ad exposures into a sequential, data-driven conversion journey with strategic follow-up messages. First-party data analysis identified the core audience as predominantly female, age 35-44, households earning £20-60k, concentrated in London and the North West.
By leveraging Covatic's newly launched Audience Retargeting solution, the partnership delivered highly targeted audio advertisements across 5.1 million impressions. The campaign strategically targeted 900,000 unique listeners with personalised audio messages, further retargeting 1.9 million display impressions to boost donor engagement and drive event sign-ups. The result? An exceptional 0.17% click-through rate, three times higher than the industry benchmark for display advertising.
Cross-Platform Sequential Engagement Drives Results Covatic's innovative approach transforms how charities connect with potential supporters. Covatic's privacy-compliant solution enables strategic re-engagement of users across the entire digital ecosystem. By turning single ad exposures into a complete, data-driven conversion journey, Covatic delivers deeper insights and improved audience engagement. Using advanced cross-platform audience identification, the technology delivered strategic follow-up messages to users as they navigated different digital properties. This approach helps craft cohesive brand narratives, guiding potential supporters from initial awareness through to event registration.
The campaign generated valuable audience intelligence insights for the charity, revealing detailed demographic and socio-economic profiles of its most engaged supporters. Analysis of first-party data and socio-economic classification revealed that the charity's core audience comprises predominantly female supporters aged 35-44, with household incomes ranging from £20-60k, living in London and the North West, typically in flats or maisonettes valued between £250k-£500k, and characterised as couples without children who own their properties outright.
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