"Addressing the market's growing demand for unified programmatic solutions, Novicue has launched a future-focused supply-side platform (SSP) that combines CTV and audio advertising capabilities with premium inventory access. Novicue's SSP is a one-stop solution for brands, independent agencies, and publishers looking to harness the potential of CTV and audio advertising. Brands and agencies can partner with the SSP to access a wide pool of brand-safe, verified publishers and target their ads to the right audiences at the right time."
"Novicue hasn't just introduced an SSP that bridges the gap between advertisers and publishers; it has established a new standard for advertising platforms built on advanced technology and transparency. Some of the key factors that set Novicue's SSP apart are: CTV and audio advertising solutions in one platform: Novicue's SSP is one of the few platforms offering a unified approach to programmatic advertising."
"AI-powered optimisation: Novicue's AI-driven technology optimises campaigns in real time. Features like automated bid management and dynamic creative optimisation help advertisers boost performance without manual effort. Live dashboards with detailed, real-time insights empower advertisers to maximise ROI and publishers to improve yield. DoubleVerify (DV) and HUMAN integration: Through integration with HUMAN, Novicue blocks bots, invalid traffic, and fraud. DoubleVerify ensures ads only appear in safe and viewable environments."
Novicue's SSP unifies connected TV (CTV) and audio advertising within a single platform, enabling brands, independent agencies, and publishers to manage inventory and campaigns across both channels. The platform provides access to premium, brand-safe, verified publishers and supports precise audience targeting for improved campaign timing. Direct OEM and smart TV manufacturer partnerships supply exclusive home-screen placements and high-quality audiences, while publishers receive premium demand from advertisers seeking OEM inventory. AI-driven optimisation enables real-time automated bid management and dynamic creative optimisation, and live dashboards offer detailed insights. Integrations with HUMAN and DoubleVerify block fraud and ensure viewable, safe ad placements.
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