#ai-optimization

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#meta

5 Ways TikTok's AI Ad Buying Tool Smart+ Can Catch Up With Meta's ASC

TikTok's Smart+ tool shows promise but lacks the performance consistency and detailed insights advertisers need compared to Meta's Advantage+ Shopping Campaigns.

Meta Is Opening Up A Smidge More To Third-Party Attribution | AdExchanger

Meta is enhancing its ad system with AI for customized business objectives and performance measurement.
Advertisers have different definitions of performance based on their unique business goals.

5 Ways TikTok's AI Ad Buying Tool Smart+ Can Catch Up With Meta's ASC

TikTok's Smart+ tool shows promise but lacks the performance consistency and detailed insights advertisers need compared to Meta's Advantage+ Shopping Campaigns.

Meta Is Opening Up A Smidge More To Third-Party Attribution | AdExchanger

Meta is enhancing its ad system with AI for customized business objectives and performance measurement.
Advertisers have different definitions of performance based on their unique business goals.
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#generative-ai

If AI is your brand's next battleground, here's how to win

Generative AI's integration into search creates both challenges and opportunities for brands, requiring adaptation to new optimization strategies.

An Intro to Prompt Tuning of Generative Multimodal Pretrained Models

Prompt tuning enhances pretrained AI models' performance efficiently without retraining, enabling them to respond better to specific prompts.

If AI is your brand's next battleground, here's how to win

Generative AI's integration into search creates both challenges and opportunities for brands, requiring adaptation to new optimization strategies.

An Intro to Prompt Tuning of Generative Multimodal Pretrained Models

Prompt tuning enhances pretrained AI models' performance efficiently without retraining, enabling them to respond better to specific prompts.
moregenerative-ai
#sustainability

Pruna compresses AI models to make them more efficient. Check out the pitch deck the startup used to raise $6.5 million.

Pruna AI's optimization tool aims to make AI models smaller, cheaper, and more energy-efficient, securing $6.5 million funding for its development.

Virgin Media O2 cuts data center cooling costs by 1 million per year

Virgin Media O2 has reduced cooling energy use by 15% through AI optimization, saving 760 tons of carbon emissions and over £1 million annually.

Pruna compresses AI models to make them more efficient. Check out the pitch deck the startup used to raise $6.5 million.

Pruna AI's optimization tool aims to make AI models smaller, cheaper, and more energy-efficient, securing $6.5 million funding for its development.

Virgin Media O2 cuts data center cooling costs by 1 million per year

Virgin Media O2 has reduced cooling energy use by 15% through AI optimization, saving 760 tons of carbon emissions and over £1 million annually.
moresustainability

Can we manipulate AI as much as it manipulates us?

AI optimization could revolutionize reputation management similar to search engine optimization, challenging skepticism about AI's complexity and data handling.

Red Hat acquires AI optimization startup Neural Magic | TechCrunch

Red Hat is acquiring Neural Magic to enhance its AI capabilities using commodity processors.

AI could decide what time your next flight takes off

Alaska Airlines faced significant passenger loss after changing flight schedules, prompting the use of an AI tool for better decision-making.

Meta Platforms: Strong Growth Potential Driven by Video Engagement and AI Advancements - TipRanks.com

Meta Platforms' growth prospects warrant a Buy rating with a price target raised to $675, driven by video services engagement and AI advancements.

MINT & Redmill Solutions Announce a Global Partnership

MINT and Redmill Solutions have partnered to simplify advertising processes through integrated media planning and buying solutions.

Key Takeaways from Our Ablation Studies on LLMs | HackerNoon

Meta-prompt design is critical for improving optimization performance in large language models.

Shady Firms Say They're Already Manipulating Chatbots to Say Nice Things About Their Clients

The AI industry is fostering a new wave of optimization strategies aimed at manipulating chatbot results.

Where does In-context Translation Happen in Large Language Models: Inference Efficiency | HackerNoon

Identifying task recognition in transformer models enables significant inference speed-ups.

YouTube Brandcast Adds AI to Advertisement Campaigns

YouTube is optimizing Google AI in its 'Video Reach Campaigns Non-Skips' for enhanced ad performance and advertiser reach.

Google Touts Programmatic Video Capabilities at NewFronts

Google emphasizes the importance of using DSP Display & Video 360 for TV advertising, showcasing success stories and new tools for better inventory access and management.

Earnings call: Viant Technology reports robust Q4 growth, eyes AI expansion By Investing.com

Viant's Q4 2023 had an 18% revenue increase and a 400% EBITDA rise.
CTV advertising growth and AI Bid Optimizer contributed to Viant's success.

Boost Your Content With a Lifetime of Exciting Visuals for Only $100

Exciting visuals can enhance content engagement
JumpStory Essentials Plan offers authentic visuals at a discounted price

61% of marketers still relying on third-party data | MarTech

Only 31% of marketers are fully satisfied with unifying customer data sources.

Council Post: Leveraging AI For Advertising Strategies In The Age Of Retail Media

Retail media is transforming e-commerce advertising, using AI can create a competitive advantage by optimizing ad campaigns and bid strategies.
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