How Nivea is Using AI to Measure Creative EffectivenessBeiersdorf is leveraging AI to optimize social media advertising for brands like Nivea across multiple platforms, ensuring effective content delivery.
If AI is your brand's next battleground, here's how to winGenerative AI's integration into search creates both challenges and opportunities for brands, requiring adaptation to new optimization strategies.
Outbrain Completes the Acquisition of TeadsOutbrain Inc. has merged with Teads to form a leading omnichannel outcomes platform, enhancing marketing capabilities across the open internet.
61% of marketers still relying on third-party data | MarTechOnly 31% of marketers are fully satisfied with unifying customer data sources.
How Nivea is Using AI to Measure Creative EffectivenessBeiersdorf is leveraging AI to optimize social media advertising for brands like Nivea across multiple platforms, ensuring effective content delivery.
If AI is your brand's next battleground, here's how to winGenerative AI's integration into search creates both challenges and opportunities for brands, requiring adaptation to new optimization strategies.
Outbrain Completes the Acquisition of TeadsOutbrain Inc. has merged with Teads to form a leading omnichannel outcomes platform, enhancing marketing capabilities across the open internet.
61% of marketers still relying on third-party data | MarTechOnly 31% of marketers are fully satisfied with unifying customer data sources.
5 Ways TikTok's AI Ad Buying Tool Smart+ Can Catch Up With Meta's ASCTikTok's Smart+ tool shows promise but lacks the performance consistency and detailed insights advertisers need compared to Meta's Advantage+ Shopping Campaigns.
Meta Is Opening Up A Smidge More To Third-Party Attribution | AdExchangerMeta is enhancing its ad system with AI for customized business objectives and performance measurement.Advertisers have different definitions of performance based on their unique business goals.
Meta Tests Streamlined Advantage+ Campaign SetupMeta is enhancing its Advantage+ AI ad products to offer more control and options for advertisers.
YouTube Brandcast Adds AI to Advertisement CampaignsYouTube is optimizing Google AI in its 'Video Reach Campaigns Non-Skips' for enhanced ad performance and advertiser reach.
5 Ways TikTok's AI Ad Buying Tool Smart+ Can Catch Up With Meta's ASCTikTok's Smart+ tool shows promise but lacks the performance consistency and detailed insights advertisers need compared to Meta's Advantage+ Shopping Campaigns.
Meta Is Opening Up A Smidge More To Third-Party Attribution | AdExchangerMeta is enhancing its ad system with AI for customized business objectives and performance measurement.Advertisers have different definitions of performance based on their unique business goals.
Meta Tests Streamlined Advantage+ Campaign SetupMeta is enhancing its Advantage+ AI ad products to offer more control and options for advertisers.
YouTube Brandcast Adds AI to Advertisement CampaignsYouTube is optimizing Google AI in its 'Video Reach Campaigns Non-Skips' for enhanced ad performance and advertiser reach.
Pubstack Unveils Server-Side Ad Management, Propelling Programmatic Advertising into a New Era of Optimised PerformancePubstack's server-side capabilities enhance ad monetization and user experience, marking a significant evolution in programmatic advertising.
Shady Firms Say They're Already Manipulating Chatbots to Say Nice Things About Their ClientsThe AI industry is fostering a new wave of optimization strategies aimed at manipulating chatbot results.
How to optimize your content for AI search and agents | MarTechOptimizing content for AI search engines requires unique approaches that differ from traditional SEO techniques.
Shady Firms Say They're Already Manipulating Chatbots to Say Nice Things About Their ClientsThe AI industry is fostering a new wave of optimization strategies aimed at manipulating chatbot results.
How to optimize your content for AI search and agents | MarTechOptimizing content for AI search engines requires unique approaches that differ from traditional SEO techniques.
Hisense Unveils a 136-Inch MicroLED Marvel: The 136MX | stupidDOPEHisense's 136-inch MicroLED TV, the 136MX, showcases next-gen display technology for a revolutionized home viewing experience.
An Intro to Prompt Tuning of Generative Multimodal Pretrained ModelsPrompt tuning enhances pretrained AI models' performance efficiently without retraining, enabling them to respond better to specific prompts.
Pruna compresses AI models to make them more efficient. Check out the pitch deck the startup used to raise $6.5 million.Pruna AI's optimization tool aims to make AI models smaller, cheaper, and more energy-efficient, securing $6.5 million funding for its development.
Virgin Media O2 cuts data center cooling costs by 1 million per yearVirgin Media O2 has reduced cooling energy use by 15% through AI optimization, saving 760 tons of carbon emissions and over £1 million annually.
Pruna compresses AI models to make them more efficient. Check out the pitch deck the startup used to raise $6.5 million.Pruna AI's optimization tool aims to make AI models smaller, cheaper, and more energy-efficient, securing $6.5 million funding for its development.
Virgin Media O2 cuts data center cooling costs by 1 million per yearVirgin Media O2 has reduced cooling energy use by 15% through AI optimization, saving 760 tons of carbon emissions and over £1 million annually.
Can we manipulate AI as much as it manipulates us?AI optimization could revolutionize reputation management similar to search engine optimization, challenging skepticism about AI's complexity and data handling.
Red Hat acquires AI optimization startup Neural Magic | TechCrunchRed Hat is acquiring Neural Magic to enhance its AI capabilities using commodity processors.
AI could decide what time your next flight takes offAlaska Airlines faced significant passenger loss after changing flight schedules, prompting the use of an AI tool for better decision-making.
Meta Platforms: Strong Growth Potential Driven by Video Engagement and AI Advancements - TipRanks.comMeta Platforms' growth prospects warrant a Buy rating with a price target raised to $675, driven by video services engagement and AI advancements.
MINT & Redmill Solutions Announce a Global PartnershipMINT and Redmill Solutions have partnered to simplify advertising processes through integrated media planning and buying solutions.
Key Takeaways from Our Ablation Studies on LLMs | HackerNoonMeta-prompt design is critical for improving optimization performance in large language models.
Where does In-context Translation Happen in Large Language Models: Inference Efficiency | HackerNoonIdentifying task recognition in transformer models enables significant inference speed-ups.
Google Touts Programmatic Video Capabilities at NewFrontsGoogle emphasizes the importance of using DSP Display & Video 360 for TV advertising, showcasing success stories and new tools for better inventory access and management.
Earnings call: Viant Technology reports robust Q4 growth, eyes AI expansion By Investing.comViant's Q4 2023 had an 18% revenue increase and a 400% EBITDA rise.CTV advertising growth and AI Bid Optimizer contributed to Viant's success.
Council Post: Leveraging AI For Advertising Strategies In The Age Of Retail MediaRetail media is transforming e-commerce advertising, using AI can create a competitive advantage by optimizing ad campaigns and bid strategies.