"ChatGPT is expected to introduce advertising inside conversations starting in 2026. This marks a major shift toward conversational discovery, where people get answers - and soon, ads - directly through dialogue rather than traditional search results. According to the article, this upcoming feature could possibly undo Google's dominance as the top search engine as conversational AI has "gone mainstream" in less than three years."
"Because ChatGPT understands context and intent, conversational ads feel more personal. Google has increased its AI overview results through Gemini but click-on ads are reduced. ChatGPT's conversational ads will be woven into the conversation rather than direct links. Going forward marketers will need to evolve from SEO to AI optimization/conversational formats. Why this is important for your small business: This was inevitable and can't come too soon."
ChatGPT will introduce advertising inside conversations starting in 2026, moving discovery from traditional search results to conversational dialogue. Conversational ads will leverage context and intent to feel more personal and will be woven into chat responses rather than provided as direct links. This shift could weaken Google's dominance as conversational AI usage grows and reduces click-on ads in traditional search. Marketers will need to transition from SEO-focused strategies to AI optimization and conversational ad formats. The change promises more affordable and varied advertising options for small businesses. Insightly has introduced Copilot, an AI chatbot integrated into its CRM platform.
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