#small-business-marketing

#small-business-marketing

When it comes to emails, adding a name costs nothing. Use dynamic first name tags (something most email service providers allow you to do easily) that automatically add the recipient's first name to every email that you send out. Take this a step further by adding the name in the subject line, such as: "Carol, you missed this in your shopping cart." Addressing individuals this way builds rapport without making them question privacy concerns.

Consumers are using social media platforms like Instagram to search for new products and services. Forbes research found that 24% of people primarily use social media to search online (versus traditional methods like Google search). Furthermore, 44% of Gen Z actively discover new brands on social media every day. Your ideal customers are likely already searching for businesses like yours on Instagram. Show up where they are to give your small business the best chance to be discovered.

In today's digital-first economy, every small business faces the same challenge: standing out in an online landscape where attention is scarce, competition is fierce, and algorithms are constantly shifting. Whether you operate a local shop, an e-commerce store, or a service-based business, visibility on search engines and trusted media outlets can make the difference between growth and stagnation. That's where stupidDOPE comes in.

Over the last three years, Amazon Ads has mapped an incredible trajectory - robust year-over-year growth, elevation to the brand's 2nd-most profitable vertical outside e-commerce, and the newfound strength to take on the long-established competitors in the category. But the biggest challenge still lay ahead, in the form of an audience our brand has never courted before: small business owners.

The Verge reports that the streamer envisions a near future where your TV is flooded with AI-generated advertisements. No longer is it going to be about the top 200 advertisers, Roku CFO and COO Dan Jedda told investors during a recent investor conference hosted by Citi. It's going to be about 100,000 advertisers. Oh, dear God, please no. He apparently went on: You can use gen AI to [make] a very well-produced commercial, noting that you can be up and running within minutes.