"TikTok nearly broke the internet last year when it beat out Google as the most-visited website in the world. The video-sharing social media app has grown quickly, with two billion downloads and one billion monthly active users. Plus, nearly half of all TikTokers have purchased a product after seeing it in the app (case in point: the hashtag #TikTokMadeMeBuyIt). It could even be more important for brands to have an active presence on TikTok than any other social network."
"There are four steps to creating a TikTok for Business account. The best part is, it's free. Sign up for a TikTok account: Download the app in the Apple App Store or Google Play Store and create an account. Set up TikTok for Business: Navigate to the "Me" page, tap "..." on the top right corner of the screen, then tap "Settings and Privacy." From there, select "Manage Account" then tap "Switch to Business Account." Then, choose the category that best fits your small business."
TikTok surpassed Google as the most-visited website and has two billion downloads and one billion monthly active users. Nearly half of users have purchased a product after seeing it on the platform, often via viral content and hashtags like #TikTokMadeMeBuyIt. TikTok can drive sales and revenue for small businesses through content-driven discovery. Creating a free TikTok for Business account involves signing up, switching to a Business Account in settings, selecting a category, and optimizing the profile with a username, image, description, and website link. Businesses can connect Instagram, use the Business Creative Hub, and access TikTok Shopping to support growth.
Read at Buffer: All-you-need social media toolkit for small businesses
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