"Small businesses may play a vital role in creating new jobs and keeping local communities afloat, but not every small business owner is equipped with the marketing know-how or the digital tools and expertise to reach their full potential. That's why The Drum and Facebook have teamed up to launch 'The Digital Makeover', a four-part docuseries in which we recruit some of the best marketing brains in the business to come together and help devise innovative strategies that will kick start the digital transformation of two small businesses."
"Episode 2 sees Jim and Alice introduced to their respective digital transformation team leaders, who look to understand the challenges our two small businesses owners face and identify key areas in which they need help to improve. Episode 3: The big reveal It's crunch time for our two teams as they reveal the digital transformation strategies that they believe will help to bring both businesses into the 21st Century. We also hear from team members on both sides of the Atlantic who explain the creative process behind each team's decisions."
"In episode 1, The Drum's co-founder and editor-in-chief, Gordon Young, introduces us to the two small businesses owners he'll be helping across the series - Jim Little of the Caurnie Soaperie and Alice Liu of Grand Tea and Imports."
The Digital Makeover pairs marketing experts with two small business owners to accelerate digital transformation and business growth. The project targets skill gaps in marketing, digital tools and expertise to help small businesses create jobs and support local communities. Two businesses—Caurnie Soaperie (Jim Little) and Grand Tea and Imports (Alice Liu)—receive tailored strategies across a four-episode format: an introduction, team formation and challenge assessment, strategy reveals with creative rationale, and a final reflection focusing on outcomes and future plans. The series emphasizes collaborative problem-solving between marketing teams and small business leaders to modernize operations.
Read at The Drum
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