OpenAI Wants Advertisers To Prompt To Create Ads

"I do think the vision has to be where almost as easy as you were prompting nowadays for questions. You could say my goal is sell these shoes more in Midwest and go, And then it comes back. It's like hey I tried some experiments and I think this is the right bid given your price point. This is the right way to doing that. Do you want to spend more money on this? And then you continue that conversation and almost become an agent for that."

"But today literally a small business has to hire performance marketers which could be one of the biggest costs in some sense actually like you know just that cost of running ads through through that is actually one of the biggest costs in there. Which of course then makes things more expensive. So I think the vision would be that it is as easy as just steering and telling what you need from your business. So describing the what but not having to think about how it will work and how many campaigns and how much dollars and everything else is like hey I want to spend this much I want to grow my business this much these are the constraints and ads are created and run to match your constraints in some sense."

"I think a next step would be more actual conversational ads where you could truly kind of understand what this product is about. The next version would be can it work behind the scenes and actually aggregate the best discounts and best deals and the best version of the product. Like"

Advertisers can prompt an AI with goals, budgets, and constraints to automatically create, run, and optimize ad campaigns. The AI can suggest bids and campaign choices based on experiments and price points, then ask whether to increase spending. Small businesses often incur high costs hiring performance marketers; automation aims to reduce those overheads and simplify campaign management. Advertisers would describe objectives and constraints while the system handles campaign setup, bidding, and optimization. Future conversational ads could understand products deeply and aggregate the best discounts, deals, and product versions behind the scenes.

Read at Search Engine Roundtable