The article discusses how AudioGO, a platform under SiriusXM, is transforming the podcast advertising landscape by making it accessible for small businesses. With over 100 million listeners engaging with podcasts weekly, there is a burgeoning opportunity for marketers to connect with this expanding audience. Despite challenges such as budget constraints and creative resource limitations, AudioGO offers an innovative solution that opens up audio advertising to smaller players, enabling them to reach targeted audiences and compete against larger brands effectively.
"AudioGO has rewritten the script for advertising on podcasts and similar online audio channels, making podcast advertising accessible to anyone, including those with small teams and limited marketing budgets."
"The rise of online listeners is staggering, with 75% of Americans 12 and older listening to online audio content in the past month, indicating a lucrative marketing opportunity."
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