"The Verge reports that the streamer envisions a near future where your TV is flooded with AI-generated advertisements. No longer is it going to be about the top 200 advertisers, Roku CFO and COO Dan Jedda told investors during a recent investor conference hosted by Citi. It's going to be about 100,000 advertisers. Oh, dear God, please no. He apparently went on: You can use gen AI to [make] a very well-produced commercial, noting that you can be up and running within minutes."
"The Verge points out that tools could be made available to smaller businesses to create automated content on Roku's platform, noting: Your local car dealership, or the restaurant next door, is still spending most of its digital marketing budget on search and social media ads. If Roku has its way, a good chunk of that is going to shift to streaming."
Roku foresees streaming platforms populated by large volumes of AI-generated advertisements produced quickly and cheaply. Generative AI can create polished commercials within minutes, enabling a jump from hundreds to tens of thousands of advertisers. Targeted users include small and local businesses that previously lacked resources to produce TV ads. Self-serve tools and automated content creation could shift local marketing budgets away from search and social platforms toward smart TV ad inventory. Many mom-and-pop shops have struggled to create traditional television commercials, and AI is positioned to fill that production and access gap.
Read at gizmodo.com
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