The Positive Side of Social Media That No One Talks About

"Sure, there are plenty of downsides, but maybe it's time we stop overlooking the good that social media can do. When used intentionally, it can actually be a tool for career growth, creativity, connection, and learning. Let's start with the most obvious: people are literally building careers on social media. Chances are, while doomscrolling, you've stumbled upon creators making recipe videos, sharing fashion tips, or posting funny skits. And yes, many of them are making money from it."

"Over the past decade, the rise of influencers, content creators, and digital entrepreneurs has reshaped how we think about work. Platforms like TikTok, Instagram, and YouTube give people the freedom to express themselves and even turn their passions into income. Artists can promote and sell their work, dancers can reach wider audiences, and small creators can build communities around what they love. And it's not just individuals, because businesses are thriving online too."

"Nearly every company has a social media team these days. For instance, Duolingo 's playful use of its green owl mascot has turned it into a viral meme. They lean into the jokes about the owl "showing up at your door" if you skip a lesson, and it works! Their quirky posts keep the brand relevant and relatable without spending millions on traditional advertising."

Older generations often blame social media when teenagers face problems, despite real downsides. When used intentionally, social platforms enable career growth, creativity, connection, and learning. Creators make recipe videos, fashion tips, and skits while monetizing content; influencers, content creators, and digital entrepreneurs have reshaped work. Platforms like TikTok, Instagram, and YouTube allow self-expression and turning passions into income. Artists, dancers, and small creators can promote, sell, and build communities, while businesses use playful branding and viral memes to stay relevant. Small companies use posts, stories, and reels for free advertising, direct customer interaction, and rapid feedback response.

Read at Her Campus