How AudioGO Is Making Podcast Advertising Accessible to Small Businesses | Entrepreneur
Briefly

Over 100 million consumers listen to podcasts weekly, revealing a booming market for audio advertising, especially for small businesses. AudioGO, part of SiriusXM, is breaking down barriers that have traditionally limited smaller enterprises from entering audio advertising. With 75% of Americans engaging with online audio content, AudioGO's platform democratizes this medium, allowing businesses with tight budgets to effectively reach their desired audiences. This shift represents a significant opportunity for local and niche businesses to amplify their messages and compete against larger brands in an expanding digital landscape.
AudioGO's platform disrupts conventional podcast advertising, making it accessible for small businesses and enabling them to reach their target audiences with limited resources.
With 75% of Americans engaging with online audio regularly, this offers unparalleled marketing opportunities, especially for small and niche enterprises.
Traditionally, audio advertising has had significant barriers such as creativity and budget limitations that small businesses struggle to overcome.
The growing audience for podcasts represents a vital consumer segment that businesses can finally access without excessive costs or large teams.
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