"Black Friday is one of the largest days of the year for consumers and businesses alike. But it's not just big retailers that stand to profit on Black Friday - a GoDaddy survey found that about 78% of consumers are as (or more) likely to buy from a small business compared to previous years. Small businesses can share in a piece of the pie, as long as they have a dedicated Black Friday marketing strategy in place."
"SMS: If you have customers who opted in to receive SMS messages (or texts) from your business, these can be an effective way to communicate your Black Friday promotions, as it's literally in the palm of their hand. According to EZ Testing, members of your text list are 58% more likely to purchase from you."
"Social media: Focus on just a couple of social media channels (choose ones that your target market hangs out on) and use these organic social media strategies in the lead-up to Black Friday to engage your followers and give them a heads up about your deals. Digital ads: Whether it's social media ads, display ads, or search ads, paid digital advertising can help you target people based on interests, demographics, or search intent, which can get your business in front of highly relevant people."
Black Friday offers significant sales potential for small businesses, with about 78% of consumers as likely or more likely to buy from a small business. Digital marketing is essential to compete with big retailers by increasing online visibility and reaching target customers. Effective tactics include SMS campaigns, which drive higher purchase rates for opted-in contacts, focused social media engagement on two key platforms, targeted paid digital ads by interest or intent, and nurturing warm email subscribers in the days leading up to Black Friday. A dedicated Black Friday marketing strategy helps small businesses capture holiday-season demand.
Read at Forbes
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