"It's not every day that Amazon lets someone else grade its homework. Yet that's exactly what Claritas has pulled off. The Cincinnati-based firm has become one of the few players certified to deliver AI optimization across Amazon's owned and operated properties - from streaming TV and online video to display and mobile placements."
"The move means advertisers can now run Claritas's Clair AI optimization engine and Identity Graph directly across Amazon Ads inventory. Campaigns are optimized in real time - audience targeting, creative performance and attribution - so brands can deliver the right message to the right consumer at the right moment. "Advertisers are demanding more intelligent, scalable, and accountable marketing outcomes," adds Mike Nazzaro, Claritas's chief executive. "This certification demonstrates how Claritas delivers on that promise through real-time decisioning, enriched audience intelligence and seamless measurement.""
Claritas obtained certification from the Amazon Ads Partner Network to run its Clair AI optimization engine and Identity Graph across Amazon's owned-and-operated ad inventory. The integration enables real-time campaign optimization of audience targeting, creative performance, and attribution across streaming TV, online video, display, and mobile placements. Claritas claims the approach yields up to 20% higher incremental ROAS and improved matching accuracy. Real-time decisioning and enriched audience intelligence enable sharper personalization and scalable, accountable marketing outcomes. The capability offers a model for simplifying a fragmented commerce media landscape and for external optimization within large adtech platforms.
Read at The Drum
Unable to calculate read time
Collection
[
|
...
]