United's big bet: how Kinective Media is turning air travel into a commerce powerhouseUnited Airlines is leveraging loyalty data to create a commerce-driven media network, expanding beyond traditional travel advertising.
Retail media's next frontier is travel & transport - just ask Expedia, United & UberDistributed ad networks in travel/tourism offer unique opportunities for luxury vertical and long customer engagement.
United's big bet: how Kinective Media is turning air travel into a commerce powerhouseUnited Airlines is leveraging loyalty data to create a commerce-driven media network, expanding beyond traditional travel advertising.
Retail media's next frontier is travel & transport - just ask Expedia, United & UberDistributed ad networks in travel/tourism offer unique opportunities for luxury vertical and long customer engagement.
WTF is connected commerce?Commerce media is poised to surpass $112 billion by 2025 as marketers recognize the importance of connected commerce over traditional retail media.
Streamlining retail media risks erasing what makes it specialRetail media is evolving, but standardization may risk losing its unique power.The shift to 'commerce media' could broaden its application but has caveats.
Why commerce media networks are making a bigger play at Cannes Lions 2024The growth of retail media, now termed commerce media, is prominent at Cannes Lions, expanding beyond traditional retailers to brands like Chase and United.
Council Post: How Non-Retail Businesses Can Expand The Reach Of Commerce MediaRetail media is evolving rapidly, with extensive opportunities for non-retail sectors to harness first-party data for marketing.
Microsoft says it has a revamped strategy to tackle retail mediaMicrosoft remains committed to retail media, focusing on new strategies despite earlier platform closures.
Most advertisers are interested in commerce media outside of retailThe demand for retail media offerings is expanding beyond traditional retail sectors.Nonretailers are utilizing rich first-party data to enhance targeted ad capabilities.Audience engagement for nonretailers will be challenging due to ad fatigue and unfamiliarity.
WTF is connected commerce?Commerce media is poised to surpass $112 billion by 2025 as marketers recognize the importance of connected commerce over traditional retail media.
Streamlining retail media risks erasing what makes it specialRetail media is evolving, but standardization may risk losing its unique power.The shift to 'commerce media' could broaden its application but has caveats.
Why commerce media networks are making a bigger play at Cannes Lions 2024The growth of retail media, now termed commerce media, is prominent at Cannes Lions, expanding beyond traditional retailers to brands like Chase and United.
Council Post: How Non-Retail Businesses Can Expand The Reach Of Commerce MediaRetail media is evolving rapidly, with extensive opportunities for non-retail sectors to harness first-party data for marketing.
Microsoft says it has a revamped strategy to tackle retail mediaMicrosoft remains committed to retail media, focusing on new strategies despite earlier platform closures.
Most advertisers are interested in commerce media outside of retailThe demand for retail media offerings is expanding beyond traditional retail sectors.Nonretailers are utilizing rich first-party data to enhance targeted ad capabilities.Audience engagement for nonretailers will be challenging due to ad fatigue and unfamiliarity.
Where Commerce Media Will Flourish-and Sputter-in 2025Commerce media is reshaping retail by leveraging first-party consumer data and ad revenue opportunities, especially through enhanced in-store experiences.
Media Buying Briefing: Who controls the balance of power between retail media and media agencies?There is a significant power struggle in the commerce media landscape, particularly between retailers and brands regarding advertising spend and shelf space.
Retail Media Challenges Hinder Growth, Marketers Say in CannesMarketers facing challenges aligning measurement in the evolving commerce media landscape.
Media Buying Briefing: Who controls the balance of power between retail media and media agencies?There is a significant power struggle in the commerce media landscape, particularly between retailers and brands regarding advertising spend and shelf space.
Retail Media Challenges Hinder Growth, Marketers Say in CannesMarketers facing challenges aligning measurement in the evolving commerce media landscape.
Criteo seeks new chief executive after Megan Clarken announces pending exitCriteo's CEO Megan Clarken plans to retire, prompting a succession plan as the company transitions into a 'commerce media' entity.