#commerce-media

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Digiday
3 weeks ago
Marketing tech

Criteo seeks new chief executive after Megan Clarken announces pending exit

Criteo's CEO Megan Clarken plans to retire, prompting a succession plan as the company transitions into a 'commerce media' entity. [ more ]
#retail-media
EMARKETER
1 month ago
Marketing

Most advertisers are interested in commerce media outside of retail

The demand for retail media offerings is expanding beyond traditional retail sectors.
Nonretailers are utilizing rich first-party data to enhance targeted ad capabilities.
Audience engagement for nonretailers will be challenging due to ad fatigue and unfamiliarity. [ more ]
Forbes
1 month ago
Marketing

Council Post: Retail Media Vs. Commerce Media: Demystifying The Opportunity For Retailers

Commerce media is predicted to drive over $1.3 trillion of enterprise value in the U.S. by 2026.
Understanding the nuances between commerce media and retail media is essential for effective marketing strategies.
First-party customer data plays a crucial role in personalizing offers and advertising in a brand-safe environment. [ more ]
Digiday
3 months ago
Marketing

Why commerce media networks are making a bigger play at Cannes Lions 2024

The growth of retail media, now termed commerce media, is prominent at Cannes Lions, expanding beyond traditional retailers to brands like Chase and United. [ more ]
EMARKETER
1 month ago
Marketing

Most advertisers are interested in commerce media outside of retail

The demand for retail media offerings is expanding beyond traditional retail sectors.
Nonretailers are utilizing rich first-party data to enhance targeted ad capabilities.
Audience engagement for nonretailers will be challenging due to ad fatigue and unfamiliarity. [ more ]
Forbes
1 month ago
Marketing

Council Post: Retail Media Vs. Commerce Media: Demystifying The Opportunity For Retailers

Commerce media is predicted to drive over $1.3 trillion of enterprise value in the U.S. by 2026.
Understanding the nuances between commerce media and retail media is essential for effective marketing strategies.
First-party customer data plays a crucial role in personalizing offers and advertising in a brand-safe environment. [ more ]
Digiday
3 months ago
Marketing

Why commerce media networks are making a bigger play at Cannes Lions 2024

The growth of retail media, now termed commerce media, is prominent at Cannes Lions, expanding beyond traditional retailers to brands like Chase and United. [ more ]
moreretail-media
#retail-media-networks
The Drum
1 month ago
Marketing

Retail media's next frontier is travel & transport - just ask Expedia, United & Uber

Distributed ad networks in travel/tourism offer unique opportunities for luxury vertical and long customer engagement. [ more ]
Adweek
3 months ago
Marketing

Retail Media Challenges Hinder Growth, Marketers Say in Cannes

Marketers facing challenges aligning measurement in the evolving commerce media landscape. [ more ]
The Drum
1 month ago
Marketing

Retail media's next frontier is travel & transport - just ask Expedia, United & Uber

Distributed ad networks in travel/tourism offer unique opportunities for luxury vertical and long customer engagement. [ more ]
Adweek
3 months ago
Marketing

Retail Media Challenges Hinder Growth, Marketers Say in Cannes

Marketers facing challenges aligning measurement in the evolving commerce media landscape. [ more ]
moreretail-media-networks
#advertising
Digiday
7 months ago
Online marketing

What this year's Super Bowl ads said about diversity, influencers and commerce

Super Bowl LVIII on CBS drew the biggest-ever single TV audience of more than 126 million.
Super Bowl advertising continues to shape diversity, influencer marketing, and commerce media. [ more ]
Exchangewire
10 months ago
Online marketing

Commerce Media: Advertising's New Playground?

Commerce media is a growing trend in the advertising world that is set to transform the industry.
The COVID-19 pandemic and the decline of third-party cookies have accelerated the rise of commerce media.
Current trends in commerce media include leveraging social media platforms for targeted advertising and integrating e-commerce features directly into digital platforms. [ more ]
Digiday
7 months ago
Online marketing

What this year's Super Bowl ads said about diversity, influencers and commerce

Super Bowl LVIII on CBS drew the biggest-ever single TV audience of more than 126 million.
Super Bowl advertising continues to shape diversity, influencer marketing, and commerce media. [ more ]
Exchangewire
10 months ago
Online marketing

Commerce Media: Advertising's New Playground?

Commerce media is a growing trend in the advertising world that is set to transform the industry.
The COVID-19 pandemic and the decline of third-party cookies have accelerated the rise of commerce media.
Current trends in commerce media include leveraging social media platforms for targeted advertising and integrating e-commerce features directly into digital platforms. [ more ]
moreadvertising
Digiday
10 months ago
Marketing

Q&A: How brands and retailers are using commerce media and data for more accurate campaigns

E-commerce companies and mass merchants are monetizing first-party data and ad inventory for more effective consumer reach and engagement.
Retailers like Costco, Best Buy, and Home Depot have seen rapid growth after launching their commerce media and data solutions. [ more ]
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