Why commerce media networks are making a bigger play at Cannes Lions 2024
The growth of retail media, now termed commerce media, is prominent at Cannes Lions, expanding beyond traditional retailers to brands like Chase and United.
Council Post: How Non-Retail Businesses Can Expand The Reach Of Commerce Media
Retail media is evolving rapidly, with extensive opportunities for non-retail sectors to harness first-party data for marketing.
Most advertisers are interested in commerce media outside of retail
The demand for retail media offerings is expanding beyond traditional retail sectors.
Nonretailers are utilizing rich first-party data to enhance targeted ad capabilities.
Audience engagement for nonretailers will be challenging due to ad fatigue and unfamiliarity.
How To Leverage Commerce Media To Target Your Ads (2024) - Shopify
Commerce media leverages first-party data across multiple retailers to deliver personalized and targeted advertising.
Council Post: Retail Media Vs. Commerce Media: Demystifying The Opportunity For Retailers
Commerce media is predicted to drive over $1.3 trillion of enterprise value in the U.S. by 2026.
Understanding the nuances between commerce media and retail media is essential for effective marketing strategies.
First-party customer data plays a crucial role in personalizing offers and advertising in a brand-safe environment.
Why commerce media networks are making a bigger play at Cannes Lions 2024
The growth of retail media, now termed commerce media, is prominent at Cannes Lions, expanding beyond traditional retailers to brands like Chase and United.
Council Post: How Non-Retail Businesses Can Expand The Reach Of Commerce Media
Retail media is evolving rapidly, with extensive opportunities for non-retail sectors to harness first-party data for marketing.
Most advertisers are interested in commerce media outside of retail
The demand for retail media offerings is expanding beyond traditional retail sectors.
Nonretailers are utilizing rich first-party data to enhance targeted ad capabilities.
Audience engagement for nonretailers will be challenging due to ad fatigue and unfamiliarity.
How To Leverage Commerce Media To Target Your Ads (2024) - Shopify
Commerce media leverages first-party data across multiple retailers to deliver personalized and targeted advertising.
Council Post: Retail Media Vs. Commerce Media: Demystifying The Opportunity For Retailers
Commerce media is predicted to drive over $1.3 trillion of enterprise value in the U.S. by 2026.
Understanding the nuances between commerce media and retail media is essential for effective marketing strategies.
First-party customer data plays a crucial role in personalizing offers and advertising in a brand-safe environment.
Media Buying Briefing: Who controls the balance of power between retail media and media agencies?
There is a significant power struggle in the commerce media landscape, particularly between retailers and brands regarding advertising spend and shelf space.
Retail Media Challenges Hinder Growth, Marketers Say in Cannes
Marketers facing challenges aligning measurement in the evolving commerce media landscape.
Retail media's next frontier is travel & transport - just ask Expedia, United & Uber
Distributed ad networks in travel/tourism offer unique opportunities for luxury vertical and long customer engagement.
Media Buying Briefing: Who controls the balance of power between retail media and media agencies?
There is a significant power struggle in the commerce media landscape, particularly between retailers and brands regarding advertising spend and shelf space.
Retail Media Challenges Hinder Growth, Marketers Say in Cannes
Marketers facing challenges aligning measurement in the evolving commerce media landscape.
Retail media's next frontier is travel & transport - just ask Expedia, United & Uber
Distributed ad networks in travel/tourism offer unique opportunities for luxury vertical and long customer engagement.
What this year's Super Bowl ads said about diversity, influencers and commerce
Super Bowl LVIII on CBS drew the biggest-ever single TV audience of more than 126 million.
Super Bowl advertising continues to shape diversity, influencer marketing, and commerce media.
Commerce Media: Advertising's New Playground?
Commerce media is a growing trend in the advertising world that is set to transform the industry.
The COVID-19 pandemic and the decline of third-party cookies have accelerated the rise of commerce media.
Current trends in commerce media include leveraging social media platforms for targeted advertising and integrating e-commerce features directly into digital platforms.
What this year's Super Bowl ads said about diversity, influencers and commerce
Super Bowl LVIII on CBS drew the biggest-ever single TV audience of more than 126 million.
Super Bowl advertising continues to shape diversity, influencer marketing, and commerce media.
Commerce Media: Advertising's New Playground?
Commerce media is a growing trend in the advertising world that is set to transform the industry.
The COVID-19 pandemic and the decline of third-party cookies have accelerated the rise of commerce media.
Current trends in commerce media include leveraging social media platforms for targeted advertising and integrating e-commerce features directly into digital platforms.