#commerce-media

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#advertising

What this year's Super Bowl ads said about diversity, influencers and commerce

Super Bowl LVIII on CBS drew the biggest-ever single TV audience of more than 126 million.
Super Bowl advertising continues to shape diversity, influencer marketing, and commerce media.

RE/MAX joins retail media network arms race, piquing marketer's interest with specialty status

RE/MAX has launched its own commerce media network to tap into the growing retail media space in real estate.

What this year's Super Bowl ads said about diversity, influencers and commerce

Super Bowl LVIII on CBS drew the biggest-ever single TV audience of more than 126 million.
Super Bowl advertising continues to shape diversity, influencer marketing, and commerce media.

RE/MAX joins retail media network arms race, piquing marketer's interest with specialty status

RE/MAX has launched its own commerce media network to tap into the growing retail media space in real estate.
moreadvertising
#retail-media

Why commerce media networks are making a bigger play at Cannes Lions 2024

The growth of retail media, now termed commerce media, is prominent at Cannes Lions, expanding beyond traditional retailers to brands like Chase and United.

Council Post: How Non-Retail Businesses Can Expand The Reach Of Commerce Media

Retail media is evolving rapidly, with extensive opportunities for non-retail sectors to harness first-party data for marketing.

Most advertisers are interested in commerce media outside of retail

The demand for retail media offerings is expanding beyond traditional retail sectors.
Nonretailers are utilizing rich first-party data to enhance targeted ad capabilities.
Audience engagement for nonretailers will be challenging due to ad fatigue and unfamiliarity.

How To Leverage Commerce Media To Target Your Ads (2024) - Shopify

Commerce media leverages first-party data across multiple retailers to deliver personalized and targeted advertising.

Council Post: Retail Media Vs. Commerce Media: Demystifying The Opportunity For Retailers

Commerce media is predicted to drive over $1.3 trillion of enterprise value in the U.S. by 2026.
Understanding the nuances between commerce media and retail media is essential for effective marketing strategies.
First-party customer data plays a crucial role in personalizing offers and advertising in a brand-safe environment.

Why commerce media networks are making a bigger play at Cannes Lions 2024

The growth of retail media, now termed commerce media, is prominent at Cannes Lions, expanding beyond traditional retailers to brands like Chase and United.

Council Post: How Non-Retail Businesses Can Expand The Reach Of Commerce Media

Retail media is evolving rapidly, with extensive opportunities for non-retail sectors to harness first-party data for marketing.

Most advertisers are interested in commerce media outside of retail

The demand for retail media offerings is expanding beyond traditional retail sectors.
Nonretailers are utilizing rich first-party data to enhance targeted ad capabilities.
Audience engagement for nonretailers will be challenging due to ad fatigue and unfamiliarity.

How To Leverage Commerce Media To Target Your Ads (2024) - Shopify

Commerce media leverages first-party data across multiple retailers to deliver personalized and targeted advertising.

Council Post: Retail Media Vs. Commerce Media: Demystifying The Opportunity For Retailers

Commerce media is predicted to drive over $1.3 trillion of enterprise value in the U.S. by 2026.
Understanding the nuances between commerce media and retail media is essential for effective marketing strategies.
First-party customer data plays a crucial role in personalizing offers and advertising in a brand-safe environment.
moreretail-media
#ad-tech

MadTech Money: Discovering the Latest Ad Tech M&A Trends with FPC's Rich Ashton

MadTechMoney connects ad tech and martech startups with investors, highlighting overlooked opportunities in a trillion-dollar sector.

Criteo seeks new chief executive after Megan Clarken announces pending exit

Criteo's CEO Megan Clarken plans to retire, prompting a succession plan as the company transitions into a 'commerce media' entity.

MadTech Money: Discovering the Latest Ad Tech M&A Trends with FPC's Rich Ashton

MadTechMoney connects ad tech and martech startups with investors, highlighting overlooked opportunities in a trillion-dollar sector.

Criteo seeks new chief executive after Megan Clarken announces pending exit

Criteo's CEO Megan Clarken plans to retire, prompting a succession plan as the company transitions into a 'commerce media' entity.
moread-tech
#retail-media-networks

Media Buying Briefing: Who controls the balance of power between retail media and media agencies?

There is a significant power struggle in the commerce media landscape, particularly between retailers and brands regarding advertising spend and shelf space.

Retail Media Challenges Hinder Growth, Marketers Say in Cannes

Marketers facing challenges aligning measurement in the evolving commerce media landscape.

Retail media's next frontier is travel & transport - just ask Expedia, United & Uber

Distributed ad networks in travel/tourism offer unique opportunities for luxury vertical and long customer engagement.

Media Buying Briefing: Who controls the balance of power between retail media and media agencies?

There is a significant power struggle in the commerce media landscape, particularly between retailers and brands regarding advertising spend and shelf space.

Retail Media Challenges Hinder Growth, Marketers Say in Cannes

Marketers facing challenges aligning measurement in the evolving commerce media landscape.

Retail media's next frontier is travel & transport - just ask Expedia, United & Uber

Distributed ad networks in travel/tourism offer unique opportunities for luxury vertical and long customer engagement.
moreretail-media-networks
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