#commerce-media

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#retail-media
Marketing tech
fromDigiday
4 months ago

WTF is connected commerce?

Commerce media is poised to surpass $112 billion by 2025 as marketers recognize the importance of connected commerce over traditional retail media.
Marketing tech
fromThe Drum
3 months ago

Streamlining retail media risks erasing what makes it special

Retail media is evolving, but standardization may risk losing its unique power.
The shift to 'commerce media' could broaden its application but has caveats.
Marketing tech
fromThe Drum
3 weeks ago

Commerce media has arrived, but marketers are struggling to capitalize on it

Commerce media is now a core strategy for marketers, showing rapid adoption and investment growth despite complexities in implementation.
Media industry
fromThe Drum
1 month ago

Why 'retail media' has evolved into 'commerce media' - and what that means

Retail media has evolved into a comprehensive commerce media ecosystem that transcends traditional advertising methods.
fromExchangewire
3 days ago
E-Commerce

Pentaleap and Skai Announce Partnership to Democratise and Advance an Open Retail Media Ecosystem

Marketing tech
fromDigiday
4 months ago

WTF is connected commerce?

Commerce media is poised to surpass $112 billion by 2025 as marketers recognize the importance of connected commerce over traditional retail media.
Marketing tech
fromThe Drum
3 months ago

Streamlining retail media risks erasing what makes it special

Retail media is evolving, but standardization may risk losing its unique power.
The shift to 'commerce media' could broaden its application but has caveats.
Marketing tech
fromThe Drum
3 weeks ago

Commerce media has arrived, but marketers are struggling to capitalize on it

Commerce media is now a core strategy for marketers, showing rapid adoption and investment growth despite complexities in implementation.
Media industry
fromThe Drum
1 month ago

Why 'retail media' has evolved into 'commerce media' - and what that means

Retail media has evolved into a comprehensive commerce media ecosystem that transcends traditional advertising methods.
fromExchangewire
3 days ago
E-Commerce

Pentaleap and Skai Announce Partnership to Democratise and Advance an Open Retail Media Ecosystem

Marketing tech
fromThe Drum
3 months ago

United's big bet: how Kinective Media is turning air travel into a commerce powerhouse

United Airlines is leveraging loyalty data to create a commerce-driven media network, expanding beyond traditional travel advertising.
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