#commerce-media

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Marketing tech
fromAdExchanger
9 hours ago

Scale Without Sacrifice: Unlocking Commerce Media's Next Chapter | AdExchanger

Commerce media networks must make inventory interoperable and programmatically accessible via DSPs and SSPs while preserving targeting, measurement, and unique strengths to scale demand.
E-Commerce
fromForbes
2 weeks ago

No Longer Just For Retail Giants: Commerce Media Is For Everyone

Commerce media transforms advertising by utilizing first-party data and emphasizing measurable outcomes across various industries.
fromwww.housingwire.com
4 weeks ago

RE/MAX, Magnite team up on commerce media business

RE/MAX partners with Magnite to enhance its commerce media strategy, utilizing first-party homebuyer data for targeted advertising.
E-Commerce
fromRetail Dive
1 month ago

Commerce media has emerged - what brands and platforms need to know

Commerce media is expanding beyond retail to various sectors, enhancing targeting and optimization for brands.
#retail-media
fromAdExchanger
2 months ago
E-Commerce

How Advertisers Are Unlocking Full-Funnel Growth with Amazon Ads & Agentic AI | Michelle Urwin, Skai | AdExchanger

fromAdExchanger
2 months ago
E-Commerce

How Advertisers Are Unlocking Full-Funnel Growth with Amazon Ads & Agentic AI | Michelle Urwin, Skai | AdExchanger

Media industry
fromThe Drum
3 months ago

Why 'retail media' has evolved into 'commerce media' - and what that means

Retail media has evolved into a comprehensive commerce media ecosystem that transcends traditional advertising methods.
more#retail-media
#marketing-strategies
fromThe Drum
2 months ago
Marketing tech

Commerce media has arrived, but marketers are struggling to capitalize on it

Commerce media is now a core strategy for marketers, showing rapid adoption and investment growth despite complexities in implementation.
fromThe Drum
2 months ago
Marketing tech

Commerce media has arrived, but marketers still struggle with it

Commerce media has matured into a core focus for marketers, yet complexities persist.
Marketers are increasing investments in commerce media strategies, indicating rapid growth.
Commerce media's role has expanded beyond sales conversion to include broader marketing objectives.
Marketing tech
fromThe Drum
2 months ago

Commerce media has arrived, but marketers are struggling to capitalize on it

Commerce media is now a core strategy for marketers, showing rapid adoption and investment growth despite complexities in implementation.
more#marketing-strategies
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