#commerce-media
#commerce-media

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United's big bet: how Kinective Media is turning air travel into a commerce powerhouse

United Airlines is leveraging loyalty data to create a commerce-driven media network, expanding beyond traditional travel advertising.

Commerce media is poised to surpass $112 billion by 2025 as marketers recognize the importance of connected commerce over traditional retail media.

Retail media is evolving, but standardization may risk losing its unique power.

The shift to 'commerce media' could broaden its application but has caveats.

Commerce media is poised to surpass $112 billion by 2025 as marketers recognize the importance of connected commerce over traditional retail media.

Retail media is evolving, but standardization may risk losing its unique power.

The shift to 'commerce media' could broaden its application but has caveats.

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