Commerce media has quickly evolved from a niche budget allocation to a mainstream marketing strategy, with a recent M+C Saatchi survey indicating significant growth in adoption. Around 48% of marketers are executing commerce media campaigns, with a strong majority planning to amplify spending in the coming year. The use of retail media networks has allowed brands to meet both sales conversion and brand awareness goals, signaling an expansion of this channel beyond just bottom-of-the-funnel activities. However, the overall growth rate of retail media spending is forecasted to slow down, prompting marketers to navigate new complexities.
Commerce media has transitioned from experimental budgets to essential investments for marketers, reflecting a significant shift in how brands view this advertising channel.
Nearly half of marketers are actively running commerce media campaigns, showcasing a rapid maturation of this channel with 84% planning to invest more in the next year.
This channel is no longer just for bottom-of-the-funnel activities; it now plays a critical role in both sales conversion and brand awareness.
Despite its growth, global retail media spending is seeing a slowdown, indicating a need for marketers to navigate complexities as the industry matures.
Collection
[
|
...
]