United Airlines is redefining its advertising strategy with Kinective Media, a fully integrated commerce media network designed to enhance the traveler experience and drive brand affinity. By leveraging its MileagePlus loyalty program, the airline aims to engage its 42 million members in new ways, moving past just flights to create a more robust ecosystem for brands. The initiative focuses on meaningful customer connections, asserting that loyalty data is the backbone of their strategy, ultimately aiming to generate a powerful new revenue stream.
"Retail media? No. It's commerce media. This is about brand affinity, loyalty and creating something that's part of the traveler experience."
"Loyalty is the key to everything we're doing. The more we engage members with ways to earn and redeem points, the more valuable they are to brands."
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