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fromDigiday
2 weeks ago

'We don't care if you don't use our UX anymore': Yahoo recasts its DSP as a data backbone for the agentic world

That cuts against the grain of ad tech, which has spent the better part of two decades engineering software to trap budgets, data and behavior inside proprietary dashboards. But Yahoo is making a different bet. Lower the friction to exit, and it also lowers the friction to enter. If that still sounds backwards, put it this way: Yahoo is recasting its DSP less as a place marketers go, and more as infrastructure their systems can plug into.
Marketing tech
Social media marketing
fromwww.mercurynews.com
1 month ago

Opendoor investor sparks near 50% meme rally in Nextdoor stock

Nextdoor's stock surged after EMJ Capital's Eric Jackson touted its AI potential and unique identity graph of over 100 million verified households, challenging ad-based valuations.
Marketing tech
fromAdExchanger
2 months ago

Alt Identity Provider ID5 Buys TrueData, Marking Its First-Ever Acquisition | AdExchanger

ID5 acquired TrueData to consolidate fragmented digital identity, expanding its graph to roughly 1.5 billion users and expecting a 30–40% revenue boost.
Marketing tech
fromThe Drum
4 months ago

Claritas wins Amazon certification - and potential blueprint for simplifying commerce media

Claritas's Clair AI, certified to run across Amazon Ads inventory, enables real-time optimization, sharper personalization, and simplified measurement across commerce media channels.
Marketing tech
fromDigiday
8 months ago

Amid 2025's signal crisis, identity graphs are boosting efficiency

Marketers must adapt to diminishing consumer targeting signals due to regulatory changes and cookie loss, utilizing identity graphs for better customer engagement.
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