#predictive-analytics

#predictive-analytics

Traditional marketing metrics can tell you what happened last month, but they're like my tarot cards when predicting the future-confusing, vague, and not always accurate. Fortunately, some marketing KPIs predict future growth, and the companies achieving 10x revenue growth have figured out which ones matter. In this deep dive, I'll share the 10 marketing KPIs that leading subscription businesses use to predict and scale revenue growth.

AI in strategic initiative execution stands for embedding AI algorithms, AI models, AI systems, and AI technologies deep into the strategy development process, so that every stage-from defining strategic goals and business objectives to choosing initiatives and mobilizing human resources-is guided by AI generated insights. Isn't that just "project management with AI"? Not really. AI-driven strategic initiative execution marks a fundamental shift in how companies approach strategic delivery.

Agencies are being rocked by the rise of AI. The solution? Bring on more humans. No, seriously. On Tuesday, digital agency Incubeta announced its acquisition of RocketSource, a consultancy that helps advertisers understand what drives customer behavior using data science and predictive analytics. The price of the deal was not disclosed. The traditional agency business model is falling apart, according to Alex Langshur, CEO of Incubeta in the Americas, because its cost structure is being "obliterated" by AI.

Associations-professional bodies, trade groups, nonprofits, certification consortia-are increasingly turning to Artificial Intelligence (AI)‑powered LMS platforms to transform how they educate, engage, and retain their members. Far beyond simple course hosting, these intelligent platforms are reshaping learning experiences through personalization, automation, data‑driven insights, and accessibility. In this article, we explore how AI-powered LMS platforms are revolutionizing learning for associations, supported by the latest data, case examples, and ethical considerations.

AI technology enables organizations to tailor learning paths through data-driven insights, fostering smarter and more personalized corporate training experiences for diverse employee needs.

Customer support has shifted from a defensive necessity into an offensive growth lever, emphasizing proactive personalization and predictive service models to enhance customer experience.

"Many organizations struggle to track IT assets like laptops, servers, and software licenses, often relying on outdated spreadsheets or rigid systems."