"So MARS is made up of safety advocates, technology partners, automakers, transportation professionals, and we're really focused on one big goal: moving America from a reactive safety model to a proactive one - one where predictive analytics can help spot risks and prevent tragedies before they happen. I talk about this in the context of some of the lessons that I learned the hard way during my time at US DOT. The assumption is that more money for safety equals safer outcomes."
"MARS is about not just more funding in the name of safety, although it's critically important that we fund safety, but also leaning into some technologies on a shelf to really change our mindset from one that waits for the bad thing to happen and then tries to fix it later and, instead, targets those preventable tragedies and tries to prevent them in advance."
MARS (Modern Analytics for Roadway Safety) unites safety advocates, technology partners, automakers, and transportation professionals to shift roadway safety from reactive fixes to proactive prevention. Predictive analytics are intended to identify risks and prevent tragedies before they occur. Decades of safety spending have not eliminated nearly 40,000 annual fatalities, revealing limits of funding-alone approaches. MARS emphasizes deploying available technologies to change the prevailing mindset that waits for crashes and then responds. Congressional support and policy changes can accelerate technology adoption and encourage proactive safety strategies to reduce traffic deaths and collisions.
Read at Streetsblog
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