Blok enables developers to simulate different user personas for app feature testing using AI. Founded in 2024 by Tom Charman and Olivia Higgs, the startup has raised $7.5 million across two funding rounds, attracting investment from major tech figures. Marlon Nichols of MaC Venture Capital emphasizes the company’s innovative predictive testing capabilities, which enhance app development by reducing reliance on traditional A/B testing. Higgs highlights the increasing need for comprehensive testing as app interfaces grow more complex and user expectations rise.
"We backed Blok because we believe product development is at an inflection point. Teams are shipping faster than ever, but they're still making critical decisions based on A/B tests and gut instinct. Blok's simulation engine flips that model - giving teams the ability to predict user behavior before a single line of code is written," said Marlon Nichols, Managing GP at MaC Venture Capital.
"There is a real need for increased testing because the bar for visual interfaces is getting a lot higher. We're seeing people integrating more complex features and expecting seamless experiences," Higgs noted.
Collection
[
|
...
]