Flightpath enhances the operational efficiency of Gamut's sales and operations teams by offering reliable forecasting months in advance. This data-driven platform allows for the packaging of media impressions based on demographics or geographical locations, all while adhering to traditional direct-sold host-read campaigns. John Goforth noted that the tool enables quicker sales processes and allows producers to concentrate on creating quality content. Additionally, Laurie Belleau emphasized that the platform supports a future-proof sales strategy through real-time availability data, enabling consistent revenue growth for Gamut.
"Our advertisers buy us two ways: the classic host-read spots fans love and targeted impression packages built around specific demos or DMAs," said John Goforth, Vice President & General Manager, Gamut Podcast Network. "Flightpath shows us, instantly, what we can deliver on both fronts, so our sellers move faster and our producers stay focused on great content."
"Gamut is building a future-proof sales engine, and we're excited to supply the data analytics foundation that makes it possible," said Laurie Belleau, Chief Revenue Officer at Flightpath. "Real time, trusted availability means Gamut can say 'yes' more often and grow revenue with confidence."
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