Anonymised & Bytek Partnership Enables Secure First-Party Data Activation for Expanded Customer Reach

"Prediction and detection algorithms are at the core of the Bytek Prediction Platform, the prediction platform that unlocks the power of secure, privacy-compliant first-party data for enterprise advertisers. These models enable the creation of audiences based on product and thematic interests, as well as predictive segments built on customer lifetime value (Predictive LTV) and conversion probability (Action Prediction). These audiences are then activated through Anonymised's technology, which ensures the secure processing of Bytek's raw analytics and eliminates the risks traditionally associated with sharing first-party data in digital advertising."

"Thanks to its advanced AI functions, Anonymised enables on-device targeting and measurement of ID-less audiences, turning predictive data into more accurate, measurable campaigns that work across all devices and fully comply with the highest privacy standards. Through this integration, data owners - including retailers - can build and activate advanced, monetisable audiences without exposing their first-party data, while advertisers gain access to highly performant, incremental audiences - including those derived from retail transaction analysis."

Bytek provides prediction and detection algorithms that generate audiences based on product interests, thematic signals, Predictive LTV, and conversion probability. Anonymised processes Bytek’s raw analytics securely and enables on-device targeting and ID-less measurement, removing the need to share raw first-party data. Data owners, including retailers, can build and monetize advanced audiences without exposing proprietary data. Advertisers gain access to high-performance, incremental audiences, including those derived from retail transaction analysis. The combined solution increases targeting precision, boosts conversions, and enables more accurate incremental measurement while maintaining strong privacy compliance and reducing competitive risk.

Read at Exchangewire