Yahoo DSP to Adopt IAB Tech Lab's Standardised Data Transparency LabelsYahoo DSP is the first DSP to adopt IAB Tech Lab's Data Transparency Labels, enhancing transparency in digital advertising.
Yahoo DSP Partners with GeoEdge to Safeguard the Ad Experience Across its Digital EcosystemYahoo DSP enhances ad security and user trust by leveraging GeoEdge's technology, ensuring safer online experiences free of malware and harmful content.
How Yahoo DSP Supercharged Their Advertising Tech with AWS Graviton processors | Amazon Web ServicesYahoo DSP significantly reduced compute costs and improved performance by migrating to optimized cloud instances.The transition to AWS Graviton3 instances yielded vast efficiency gains and substantial savings for Yahoo DSP.
Yahoo DSP to Adopt IAB Tech Lab's Standardised Data Transparency LabelsYahoo DSP is the first DSP to adopt IAB Tech Lab's Data Transparency Labels, enhancing transparency in digital advertising.
Yahoo DSP Partners with GeoEdge to Safeguard the Ad Experience Across its Digital EcosystemYahoo DSP enhances ad security and user trust by leveraging GeoEdge's technology, ensuring safer online experiences free of malware and harmful content.
How Yahoo DSP Supercharged Their Advertising Tech with AWS Graviton processors | Amazon Web ServicesYahoo DSP significantly reduced compute costs and improved performance by migrating to optimized cloud instances.The transition to AWS Graviton3 instances yielded vast efficiency gains and substantial savings for Yahoo DSP.
Yahoo DSP Debuts New Partnerships at CES 2025Yahoo DSP's new integrations enhance advertising efficiency and budget control through partnerships focused on supply intelligence and programmatic transparency.
The Evolution Of Yahoo Backtage, One Year After Its Debut | AdExchangerYahoo DSP's Backstage offers a direct path to publisher inventory, driving high adoption rates among advertisers.