Netflix's ad inventory will be programmatically available through Yahoo DSP, benefiting Pfizer as it transitions its biddable media channels in-house. Josh Palau, Head of Performance Media at Pfizer, expressed enthusiasm for combining Yahoo's bidding capabilities and Netflix's quality audience. Identifying the right audience is crucial for Pfizer's products, especially for patients and healthcare providers. Palau emphasized the advantages of in-house operations compared to agencies, such as a better brand understanding and quicker response times to marketing situations. The partnership is expected to launch in early Q4 this year.
Part of moving biddable marketing channels in-house is having a deeper understanding of the brand. At an agency, the focus can often be diluted across various clients.
Pfizer is excited about the potential of Yahoo’s bidding and targeting capabilities combined with Netflix’s high-quality content, allowing them to reach specific audiences effectively.
Collection
[
|
...
]